One of the fastest growing digital publishers in Australia, Allure Media reaches 2.8m* unique people in Australia every month. We are about premium, fast-paced, digestible content produced by high profile local editors.

We partner with some of the world’s largest and innovative publishing partners to bring world leading brands to Australia:

*Nielsen DRM, Jul 2017

In Numbers

Monthly Unique Browsers

Daily Unique Browsers

Monthly Page Impressions

Nielsen Market Intelligence August 2017

In the Media

Sound the Klaxons! It’s Wyse Women’s Sarah Wyse: B&T

Sarah Wyse from Allure Media is a bona fide role model for women in the media industry, And you’re about to read precisely why.

INF / Network - The world's most powerful influencers, in one place

Allure Media’s Who What Wear Australia Network—Who What Wear, Byrdie and MyDomaine Australia— today announces its latest brand extension, the INF / Network. A portfolio offering of multi-media influencers who reach today’s most powerful audience—the elevated millennial woman.

Allure Media appoints Sarah Wyse as Chief Revenue Officer and Gemma Labadini as Business Development Director

Allure Media has announced the appointments of Sarah Wyse as Chief Revenue Officer and Gemma Labadini as Business Development Director.

Kin Community Australia appoints Liz Ferguson as Managing Director and Sarah Chegwidden as Integrated Marketing Manager

Kin Community Australia ( has today announced two key hires, as momentum builds for the premier home-focused content brand and creator community heading into 2017.

Launch of Kin Community Australia

Kin Community Australia ( ) has launched as the country’s premier multiplatform network for women’s homerelated content and brands.

Kotaku embed 'Easter eggs' in Netflix native

Allure Media’s gaming and technology properties Kotaku and Gizmodo have launched a native content series for Netflix which has inbuilt puzzles and promotions, inside it to increase reader engagement.

Allure Media boss Jason Scott talks Kin Community arrival: Mediaweek

The Fairfax Media-owned Allure Media has been adding to its online brands ever since the media group acquired the independent digital publisher. The portfolio of nine brands is into double figures now with the arrival of Kin Community Australia, which will launch in September.

Alison Rice Industry Profile

An AdNews Industry Insights Profile on our very own Alison Rice - Group Publisher for POPSUGAR, Who What Wear, Byrdie & MyDomaine.

Gizmodo & Lifehacker Technology leaders in Australia

Allure Media’s Gizmodo and Lifehacker have vaulted over CNET and SMH/Technology into second and third of the Top 10 Technology Websites in Australia - according to Roy Morgan

Allure Media to Launch Kin Community Australia

Allure Media partners with Kin Community to launch 'Kin Community Australia' multi-platform network for women's home-­related content.


Australia's Largest Women's Lifestyle Title Debuts A New Look and New Website

Who What Wear Australia launches

On October 22, 2015, Sydney’s fashion clique gathered at Watson’s Bay Boutique Hotel to toast the arrival of Who What Wear Australia, Byrdie Australia and MyDomaine Australia. Founders Hillary Kerr and Katherine Power joined Allure Media’s Group Publisher Alison Rice, the Australian edit team, key women’s brands, launch advertisers and local influencers and celebrities including Pip Edwards, Sara Donaldson, Eleanor Pendleton and Brooke Testoni.

POPSUGAR Australia Launches Living

After seeing 100 percent readership growth in just 12 months, POPSUGAR Australia will enter the lifestyle space with the June launch of POPSUGAR Australia Living.

Allure wins big at the 2015 Lizzies!

Allure Media continues to be recognised as Australia’s most awarded tech publisher – winning five awards at the 13th Annual Australian IT Journalism Awards on Friday night.

ShopStyle Gets Personal

ShopStyle, the world's leading style search engine, has announced it's next evolution with the launch of Tailored Shopping.

Allure Media to Launch Who What Wear Australia

Allure Media is pleased to announce its partnership with Los Angeles-based content and technology company Clique, in licensing, and in Australia. As the leading platform for premium, shoppable fashion and style content, Clique is the largest fashion publication on social media (third if including print publications, following Vogue and ELLE).

Business Insider wins an Excellence Award

Just 19 months after its Australian launch, Business Insider Australia was named Business Website Of The Year at the Publishers Australia Excellence Awards.

Allure CEO, Jason Scott: AdNews Interview

Jason Scott isn’t buying the fast growth and scale argument for media and tech companies. Paul McIntyre talks to the CEO obsessed with quality and smallishness as the antidote to automation and robots.

Allure Media invests in bellabox

Beauty sampling startup bellabox has been acquired by Fairfax subsidiary Allure Media, securing over AU$3m in funding.

Business Insider wins a Young Walkley

Ben Collins won a prestigious Walkley Young Journalist Of The Year Award, in the text based journalism category.