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Allure Media’s gaming and technology properties Kotaku and Gizmodo have launched a native content series for Netflix which has inbuilt puzzles and promotions, inside it to increase reader engagement.
The Fairfax Media-owned Allure Media has been adding to its online brands ever since the media group acquired the independent digital publisher. The portfolio of nine brands is into double figures now with the arrival of Kin Community Australia, which will launch in September.
An AdNews Industry Insights Profile on our very own Alison Rice - Group Publisher for POPSUGAR, Who What Wear, Byrdie & MyDomaine.
Allure Media’s Gizmodo and Lifehacker have vaulted over CNET and SMH/Technology into second and third of the Top 10 Technology Websites in Australia - according to Roy Morgan
Allure Media partners with Kin Community to launch 'Kin Community Australia' multi-platform network for women's home-related content.
Australia's Largest Women's Lifestyle Title Debuts A New Look and New Website
On October 22, 2015, Sydney’s fashion clique gathered at Watson’s Bay Boutique Hotel to toast the arrival of Who What Wear Australia, Byrdie Australia and MyDomaine Australia. Founders Hillary Kerr and Katherine Power joined Allure Media’s Group Publisher Alison Rice, the Australian edit team, key women’s brands, launch advertisers and local influencers and celebrities including Pip Edwards, Sara Donaldson, Eleanor Pendleton and Brooke Testoni.
After seeing 100 percent readership growth in just 12 months, POPSUGAR Australia will enter the lifestyle space with the June launch of POPSUGAR Australia Living.
Allure Media continues to be recognised as Australia’s most awarded tech publisher – winning five awards at the 13th Annual Australian IT Journalism Awards on Friday night.
ShopStyle, the world's leading style search engine, has announced it's next evolution with the launch of Tailored Shopping.
Allure Media is pleased to announce its partnership with Los Angeles-based content and technology company Clique, in licensing WhoWhatWear.com, Byrdie.com and MyDomaine.com in Australia. As the leading platform for premium, shoppable fashion and style content, Clique is the largest fashion publication on social media (third if including print publications, following Vogue and ELLE).
Just 19 months after its Australian launch, Business Insider Australia was named Business Website Of The Year at the Publishers Australia Excellence Awards.
Jason Scott isn’t buying the fast growth and scale argument for media and tech companies. Paul McIntyre talks to the CEO obsessed with quality and smallishness as the antidote to automation and robots.
Beauty sampling startup bellabox has been acquired by Fairfax subsidiary Allure Media, securing over AU$3m in funding.
Ben Collins won a prestigious Walkley Young Journalist Of The Year Award, in the text based journalism category.