One of the fastest growing digital publishers in Australia, Allure Media reaches 4m* unique people in Australia every month. We are about premium, fast-paced, digestible content produced by high profile local editors.

We partner with some of the world’s largest and innovative publishing partners to bring world leading brands to Australia:

*Nielsen DRM, Jun 2016

In Numbers

Monthly Unique Browsers

Daily Unique Browsers

Monthly Page Impressions

Nielsen Market Intelligence Jul 2016

In the Media

Allure Media boss Jason Scott talks Kin Community arrival: Mediaweek

The Fairfax Media-owned Allure Media has been adding to its online brands ever since the media group acquired the independent digital publisher. The portfolio of nine brands is into double figures now with the arrival of Kin Community Australia, which will launch in September.

Allure Media to Launch Kin Community Australia

Allure Media partners with Kin Community to launch 'Kin Community Australia' multi-platform network for women's home-­related content.


Australia's Largest Women's Lifestyle Title Debuts A New Look and New Website

Who What Wear Australia launches

On October 22, 2015, Sydney’s fashion clique gathered at Watson’s Bay Boutique Hotel to toast the arrival of Who What Wear Australia, Byrdie Australia and MyDomaine Australia. Founders Hillary Kerr and Katherine Power joined Allure Media’s Group Publisher Alison Rice, the Australian edit team, key women’s brands, launch advertisers and local influencers and celebrities including Pip Edwards, Sara Donaldson, Eleanor Pendleton and Brooke Testoni.

POPSUGAR Australia Launches Living

After seeing 100 percent readership growth in just 12 months, POPSUGAR Australia will enter the lifestyle space with the June launch of POPSUGAR Australia Living.

Allure wins big at the 2015 Lizzies!

Allure Media continues to be recognised as Australia’s most awarded tech publisher – winning five awards at the 13th Annual Australian IT Journalism Awards on Friday night.

ShopStyle Gets Personal

ShopStyle, the world's leading style search engine, has announced it's next evolution with the launch of Tailored Shopping.

Allure Media to Launch Who What Wear Australia

Allure Media is pleased to announce its partnership with Los Angeles-based content and technology company Clique, in licensing, and in Australia. As the leading platform for premium, shoppable fashion and style content, Clique is the largest fashion publication on social media (third if including print publications, following Vogue and ELLE).

Business Insider wins an Excellence Award

Just 19 months after its Australian launch, Business Insider Australia was named Business Website Of The Year at the Publishers Australia Excellence Awards.

Allure CEO, Jason Scott: AdNews Interview

Jason Scott isn’t buying the fast growth and scale argument for media and tech companies. Paul McIntyre talks to the CEO obsessed with quality and smallishness as the antidote to automation and robots.

Allure Media invests in bellabox

Beauty sampling startup bellabox has been acquired by Fairfax subsidiary Allure Media, securing over AU$3m in funding.

Business Insider wins a Young Walkley

Ben Collins won a prestigious Walkley Young Journalist Of The Year Award, in the text based journalism category.