Brand Assets

Logos (brand guidelines included) and fireplace skin templates for each site can be downloaded below.

 

Site Logos Fireplace Skin Template
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Site Logos Fireplace Skin Template
Allure Media Download  
Business Insider Download Download
Gizmodo Download Download
Kotaku Download Download
Lifehacker Download Download
POPSUGAR Download Download
ShopStyle Download  

Ad Specs

Advertising Specifications are broken down by Standard and Expandable banners across Desktop and Mobile. Click on any unit below for more details.

Digital Advertising Guidelines

HTML5 Specs

HTML 5 specifications, approved Ad host vendors, and recommendations.

Creative Behaviour and Guidelines

Creative behaviour rules and additional guidelines.

Desktop - Standard Banners

MREC

The 300 x 250 standard or rich media ad unit that sits on the right site of the page, in the sidebar navigation.

Leaderboard

The 728 x 90 standard or rich media ad unit that sits in between the nav bar and site content.

Super Leaderboard

The 970x90 standard or rich media ad unit that sits in between the nav bar and site content.

Brought To You By

The 229 x 40 standard branding image that appears in the header of category pages when being bought as part of a takeover.

Half Page

The 300 x 600 standard or rich media ad unit sits on the right site of the page, in the sidebar navigation.

Gallery Interstitial

The 550 x 550 standard or rich media ad unit that sits within galleries across POPSUGAR. Uniquely sized and placed, this unit has real standout.

Desktop - High Impact & Rich Media

Pushdown

Commanding huge real estate on site, the Responsive Pushdown is a Sizmek full width expandable ad with dynamic height and configurable break points so content may be rearranged and modified as the size of the browser grows and shrinks.

Expandable MREC by Bonzai

The 300 x 250 is a user initiated expanding rich media ad unit by Bonzai. The expandable panel overlays the site for a higher impact.

Cascade

Commanding huge real estate on site,the cascade is a HTML5 970 x 250 rich media ad unit that sits between the nav bar and content. The cascade is an expanding ad unit and gives advertisers the flexibility to choose their content with up to 5 panels available to showcase their brand or product.

Slider

The 300 x 250 expanding rich media ad unit that sits in the right hand sidebar navigation. This unit reacts when engaged with to really grab attention, and engage readers.

Super MREC

Utilising the existing 300 x 250 ad slot, this large expanding version can reach 954 x 600 when initiated. On Business Insider and POPSUGAR, the ad unit that sits in the right hand sidebar navigation. On Gizmodo, Lifehacker and Kotaku the ad unit that sits in the left hand sidebar navigation. This unit reacts when engaged with to really grab attention, and engage readers.

Expandable Half Page

On Business Insider and POPSUGAR, the 300 x 600 expanding rich media ad unit that sits in the right hand sidebar navigation. On Gizmodo, Lifehacker and Kotaku, the 300 x 600 expanding rich media ad unit that sits in the left hand sidebar navigation. This unit reacts when engaged with to really grab attention, and engage readers.

Expandable MREC

On Business Insider and POPSUGAR, the 300 x 250 expanding rich media ad unit that sits in the right hand sidebar navigation. On Gizmodo, Lifehacker and Kotaku, the 300 x 250 expanding rich media ad unit that sits in the left hand sidebar navigation. This unit reacts when engaged with to really grab attention, and engage readers.

Billboard

Commanding huge real estate on site, the 970 x 250 rich media ad unit sits between the nav bar and content. This unit grabs commands attention and can include engaging content such as video.

Expandable Billboard

For maximum impact, the 970 x 250 ad unit sits between nav bar and content. Upon interaction expands to a huge size, overlaying site content.

Filmstrip

The filmstrip is a HTML5 300 x 600 rich media ad unit that sits on the right site of the page, in the sidebar navigation. The filmstrip has five different "slides" allowing for creative story-telling in a single banner. The format allows a user to interact with and explore a depth of content. The filmstrip is supported across desktop and tablet.

Skin Panels (WhoWhatWear, Byrdie, MyDomaine)

A fixed-position high impact set of panels. This position ensures that the skin panels are always visible to users as they scroll down the page.

Fireplace Skin (Business Insider, POPSUGAR, Gizmodo, Lifehacker, Kotaku)

A fixed-position high impact creative of 1920 x 1080. This position ensures that the skins are always visible to users as they scroll down the page.

Expandable Leaderboard

The 728 x 90 expanding rich media ad unit that sits in between the nav bar and site content. This unit reacts when engaged with to really grab attention, and engage readers.

Mobile Standard Banners

Mobile MREC

Maximise reach by capturing our engaged readers on-the-go with the 300 x 250 mobile MREC.

Mobile Leaderboard

Maximise reach by capturing our engaged readers on-the-go with the 320 x 50 mobile banner.

Mobile Expandable Banners

Mobile OTP

The Mobile Over The Page (OTP) ad is an auto-initiated rich media ad unit. Upon completion of the page-load, a 300 x 250 px OTP displays on top of a "Lightbox" style semi-transparent overlay, covering the site content for 8 seconds before collapsing into its accompanying standard Mobile Banner.

Mobile Tap to Full Screen

Capture and engage readers on the go with expanding mobile banners. This 320 x 50 banner appears above or within the content river.

Mobile Side Push

A Playground XYZ format, the Side Push is a side banner that opens for 5 seconds, has a close button and will collapse to reveal a leave behind.

Mobile Super Skin

An integrated header unit by Playground XYZ, with branded gutters and an option for an expandable content area.

Mobile Filmstrip

The Mobile Filmstrip is a HTML5 mobile rich media ad unit that expands from a 320x50 ad unit to the full screen of the mobile device. The Mobile Filmstrip has four different "slides" allowing for creative story-telling in a single banner. The format allows a user to interact with and explore a depth of content.

Mobile Adhesion Banner

A standard 320 x 50 mobile banner that adhered to the bottom of the screen, even on scroll – offering maximum presence.

Mobile Top and Tail

A mobile ad unit by Playground XYZ that is out of the way but highly impactful.

Mobile Drive By

A responsive and innovative outstream video format for mobile by Playground XYZ

Mobile Pull

The Mobile Pull is a HTML5 mobile rich media ad unit that expands when "pulled" by the user from a 320 x 50 ad unit to the full screen of the mobile device. The expanded panel allows a user to interact with and explore a depth of content.

Video

Outstream Video

Outstream Video (supported by Teads) is an innovative, view-to-play, HD format that positions video advertising within the heart of editorial content.

EDM Banners

EDM MREC

A simple 300 x 250 MREC sitting alongside our key content offers subtle alignment and credible association.

EDM Leaderboard

A simple 320 x 50 banner sitting alongside our key content offers subtle alignment and credible association.