Brand Assets

Logos (brand guidelines included) and fireplace skin templates for each site can be downloaded below.

 

Site Logos Fireplace Skin Template
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Site Logos Fireplace Skin Template
Allure Media Download  
Business Insider Download Download
Gizmodo Download Download
Kotaku Download Download
Lifehacker Download Download
POPSUGAR Download Download
ShopStyle Download  

Ad Specs

Advertising Specifications are broken down by Standard and Expandable banners across Desktop and Mobile. Click on any unit below for more details.

Digital Advertising Guidelines

Creative Behaviour and Guidelines

Creative behaviour rules and additional guidelines.

HTML5 Specs

HTML 5 specifications, approved Ad host vendors, and recommendations.

Desktop - Standard Banners

Leaderboard

The 728 x 90 standard or rich media ad unit that sits in between the nav bar and site content.

MREC

The 300 x 250 standard or rich media ad unit that sits on the right site of the page, in the sidebar navigation.

Half Page

The 300 x 600 standard or rich media ad unit sits on the right site of the page, in the sidebar navigation.

Brought To You By

The 229 x 40 standard branding image that appears in the header of category pages when being bought as part of a takeover.

Gallery Interstitial

The 550 x 550 standard or rich media ad unit that sits within galleries across POPSUGAR. Uniquely sized and placed, this unit has real standout.

Super Leaderboard

The 970x90 standard or rich media ad unit that sits in between the nav bar and site content.

Desktop - High Impact & Rich Media

Skin Panels (WhoWhatWear, Byrdie, MyDomaine)

A fixed-position high impact set of panels. This position ensures that the skin panels are always visible to users as they scroll down the page.

Expandable Billboard

For maximum impact, the 970 x 250 ad unit sits between nav bar and content. Upon interaction expands to a huge size, overlaying site content.

Billboard

Commanding huge real estate on site, the 970 x 250 rich media ad unit sits between the nav bar and content. This unit grabs commands attention and can include engaging content such as video.

Expandable Leaderboard

The 728 x 90 expanding rich media ad unit that sits in between the nav bar and site content. This unit reacts when engaged with to really grab attention, and engage readers.

Expandable MREC

The 300 x 250 expanding rich media ad unit that sits in the right hand sidebar navigation. This unit reacts when engaged with to really grab attention, and engage readers.

Expandable Half Page

The 300 x 600 expanding rich media ad unit that sits in the right hand sidebar navigation. This unit reacts when engaged with to really grab attention, and engage readers.

Fireplace Skin (Business Insider, POPSUGAR, Gizmodo, Lifehacker, Kotaku)

A fixed-position high impact creative of 1920 x 1080. This position ensures that the skins are always visible to users as they scroll down the page.

Filmstrip

The filmstrip is a HTML5 300 x 600 rich media ad unit that sits on the right site of the page, in the sidebar navigation. The filmstrip has five different "slides" allowing for creative story-telling in a single banner. The format allows a user to interact with and explore a depth of content. The filmstrip is supported across desktop and tablet.

Cascade

Commanding huge real estate on site,the cascade is a HTML5 970 x 250 rich media ad unit that sits between the nav bar and content. The cascade is an expanding ad unit and gives advertisers the flexibility to choose their content with up to 5 panels available to showcase their brand or product.

Super MREC

Engage users within a trusted environment, rather than sending them elsewhere. Utilising the existing 300 x 250 ad slot, this large expanding version can reach 954 x 600 when initiated.

Slider

The 300 x 250 expanding rich media ad unit that sits in the right hand sidebar navigation. This unit reacts when engaged with to really grab attention, and engage readers.

Mobile Standard Banners

Mobile MREC

Maximise reach by capturing our engaged readers on-the-go with the 300 x 250 mobile MREC.

Mobile Leaderboard

Maximise reach by capturing our engaged readers on-the-go with the 320 x 50 mobile banner.

Mobile Expandable Banners

Mobile Adhesion Banner

A standard 320 x 50 mobile banner that adhered to the bottom of the screen, even on scroll – offering maximum presence.

Mobile Pull

The Mobile Pull is a HTML5 mobile rich media ad unit that expands when "pulled" by the user from a 320 x 50 ad unit to the full screen of the mobile device. The expanded panel allows a user to interact with and explore a depth of content.

Mobile Filmstrip

The Mobile Filmstrip is a HTML5 mobile rich media ad unit that expands from a 320x50 ad unit to the full screen of the mobile device. The Mobile Filmstrip has five different "slides" allowing for creative story-telling in a single banner. The format allows a user to interact with and explore a depth of content.

Mobile OTP

The Mobile Over The Page (OTP) ad is an auto-initiated rich media ad unit. Upon completion of the page-load, a 300 x 250 px OTP displays on top of a "Lightbox" style semi-transparent overlay, covering the site content for 8 seconds before collapsing into its accompanying standard Mobile Banner.

Mobile Sushi Train

The mobile Sushi Train houses content or products on a rotating carousel that can be moved left and right with a swipe of a finger.

Mobile Tap to Full Screen

Capture and engage readers on the go with expanding mobile banners. This 320 x 50 banner appears above or within the content river.

Video

Teads

Teads inRead is an innovative, view-to-play, HD format that positions video advertising within the heart of editorial content.

EDM Banners

EDM MREC

A simple 300 x 250 MREC sitting alongside our key content offers subtle alignment and credible association.

EDM Leaderboard

A simple 320 x 50 banner sitting alongside our key content offers subtle alignment and credible association.