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The 229 x 40 standard branding image that appears in the header of category pages when being bought as part of a takeover.

Supported Sites Gizmodo, Kotaku, Lifehacker
IO Placement Name 229 x 40
Accepted 3rd Parties Site served only
Dimensions 229 x 40px
Accepted Image Formats .JPG .GIF
Accepted Source Formats .PNG .EPS .AI
Accepted Rich Media Formats None
Max Image File Size 40KB
Video Length Max 30 seconds
Delivery Lead Time Image: 3 Days
Creative Production Supported by Allure

Creative Behaviour Rules:

  • Logo should be legible in a 229 x 40px boundary.
  • Logo should be provided on a transparent background.
  • White version of logo must be provided if other brand colours are not legible on a dark background.

Additional Guidelines:

  • Allure Media does not allow advertising for adult content, tobacco products, or gambling.
  • Ads may not contain adware/spyware, active X, entrance or exit pops, or viruses.
  • Ads may not include vulgarity, hate dismemberment, sexually explicit content, or illegal behaviours and activities.
  • Ads may not have messaging that is designed to mislead users into going to a site that is unrelated to the content of the ad.
  • Ads may not resemble system dialogue boxes or error messages.
  • Ads may not have strobing animation.
  • All ads must be set to open in a new browser window.
  • Allure Media reserves the right to reject or discontinue advertising for a product or service, for any reason.
  • Allure Media reserves the right to make changes or exceptions to the guidelines at any time.
  • Allure Media is a member of the IAB and adheres to IAB standard and guidelines.