EDM Leaderboard

Communicate with our most loyal and engaged readers through our EDM. A simple banner sitting alongside our key content offers subtle alignment and credible association.

Supported Sites Business Insider, Gizmodo, Kotaku, Lifehacker, POPSUGAR, ShopStyle
IO Placement Name 320 x 50
Accepted 3rd Parties Site served only
Dimensions 320 x 50px
Accepted Image Formats .JPG .GIF
Accepted Rich Media Formats None
Max Image File Size 40KB
Delivery Lead Time Image: 2 Days
Creative Production Supported by Allure

Creative Behaviour Rules:

  • Animation is not permitted.
  • No 3rd Party ad serving.
  • Client must provide click through URL.

Additional Guidelines:

  • Allure Media does not allow advertising for adult content, tobacco products, or gambling.
  • Ads may not contain adware/spyware, active X, entrance or exit pops, or viruses.
  • Ads may not include vulgarity, hate dismemberment, sexually explicit content, or illegal behaviours and activities.
  • Ads may not have messaging that is designed to mislead users into going to a site that is unrelated to the content of the ad.
  • Ads may not resemble system dialogue boxes or error messages.
  • Ads may not have strobing animation.
  • All ads must be set to open in a new browser window.
  • Allure Media reserves the right to reject or discontinue advertising for a product or service, for any reason.
  • Allure Media reserves the right to make changes or exceptions to the guidelines at any time.
  • Allure Media is a member of the IAB and adheres to IAB standard and guidelines.