Commanding huge real estate on site, the cascade is a Sizmek only HTML5 970 x 250 rich media ad unit that sits between the nav bar and content. The cascade is an expanding ad unit and gives advertisers the flexibility to choose their content with up to 5 expanded panels available to showcase their brand or product.
As users engage with the unit, on click, they can choose to ‘cascade’ downwards to reveal additional panels, scrolling or rotating through the expanded space.
Each panel can have a different purpose, for instance videos, product carousel or social media content.
|Supported Sites||Business Insider (tablet excluded), Gizmodo, Kotaku, Lifehacker, POPSUGAR, WhoWhatWear, Byrdie, MyDomaine|
|IO Placement Name||Cascade|
|Accepted 3rd Parties||Sizmek only|
|SSL Compliant||Tags and trackings must be HTTPS (able to serve via SSL)|
|Dimensions||970 x 250|
|Accepted Backup Image Formats||JPG, PNG, GIF|
|Max File Size for Backup Image||100 KB|
|Accepted Rich Media Formats||HTML5|
|Max Polite Load / Panel||2.2 MB|
|Max User Initiated Load / Expansion||10 MB|
|Accepted Video Formats||MP4, OGG, WebM|
|Video (optional)||2.2MB polite load; 10MB max user-initiated load; see detailed HTML5 Rich Media specs here|
|Video Length||Max 30 seconds|
|Delivery Lead Time||5 working days|
|Creative Production||Rich Media managed by client only or Allure Media (please speak to your Allure Media Account Manager for adserving and production costs)|