Commanding huge real estate on site, the cascade is a Sizmek only HTML5 970 x 250 rich media ad unit that sits between the nav bar and content. The cascade is an expanding ad unit and gives advertisers the flexibility to choose their content with up to 5 expanded panels available to showcase their brand or product. 

As users engage with the unit, on click, they can choose to ‘cascade’ downwards to reveal additional panels, scrolling or rotating through the expanded space. 

Each panel can have a different purpose, for instance videos, product carousel or social media content.

Supported Sites Business Insider (tablet excluded), Gizmodo, Kotaku, Lifehacker, POPSUGAR, WhoWhatWear, Byrdie, MyDomaine
IO Placement Name Cascade
Accepted 3rd Parties Sizmek only
SSL Compliant Tags and trackings must be HTTPS (able to serve via SSL)
Dimensions 970 x 250
Accepted Backup Image Formats JPG, PNG, GIF
Max File Size for Backup Image 100 KB
Accepted Rich Media Formats HTML5
Max Polite Load / Panel 2.2 MB
Max User Initiated Load / Expansion 10 MB
Accepted Video Formats MP4, OGG, WebM
Video (optional) 2.2MB polite load; 10MB max user-initiated load; see detailed HTML5 Rich Media specs here
Video Length Max 30 seconds
Delivery Lead Time 5 working days
Creative Production Rich Media managed by client only or Allure Media (please speak to your Allure Media Account Manager for adserving and production costs)

Creative Behaviour Rules:

  • There is a maximum of 8 seconds animation time on the Cascade base panel.
  • CTA must be visible to encourage users to reveal more panels.
  • The 'Close Ad' button must be visible on the base panel on top right corner at all times.
  • All panels must expand down only.
  • Important: 3rd Party Ad Served by Sizmek only. All creative to be provided in a servable tag format.

HTML5 Guidelines:

  • Please see Sizmek's demo and build guide here (please note that our dimension is 970x250px)
  • Please contact Sizmek for further assistance

Additional Guidelines:

  • Allure Media does not allow advertising for adult content, tobacco products, or gambling.
  • Ads may not contain adware/spyware, active X, entrance or exit pops, or viruses.
  • Ads may not include vulgarity, hate dismemberment, sexually explicit content, or illegal behaviours and activities.
  • Ads may not have messaging that is designed to mislead users into going to a site that is unrelated to the content of the ad.
  • Ads may not resemble system dialogue boxes or error messages.
  • Ads may not have strobing animation.
  • All ads must be set to open in a new browser window.
  • Allure Media reserves the right to reject or discontinue advertising for a product or service, for any reason.
  • Allure Media reserves the right to make changes or exceptions to the guidelines at any time.
  • Allure Media is a member of the IAB and adheres to IAB standard and guidelines.