Expandable Leaderboard

The 728 x 90 expanding rich media ad unit that sits in between the nav bar and site content. This unit reacts when engaged with to really grab attention, and engage readers.

Supported Sites Business Insider, Gizmodo, Kotaku, Lifehacker, POPSUGAR
IO Placement Name 728 x 90
Accepted 3rd Parties Sizmek, DoubleClick, Atlas
SSL Compliant Tags and trackings must be HTTPS (able to serve via SSLfor the correct template)
Dimensions 728 x 90px
Maximum Expansion 728 x 180px
Accepted Image Formats .JPG .GIF
Accepted Rich Media Formats HTML5, .SWF (Flash) see Flash notes below
Max Image File Size 40KB
Max Rich Media File Size See detailed HTML5 Rich Media specs here
Video Size 1MB polite load; 2.2MB max user-initiated load; unlimited size for video streaming
Video Length Max 30 seconds
Delivery Lead Time Image: 3 Days, Rich Media: 5 days
Creative Production Rich Media managed by client only

Creative Behaviour Rules:

  • A close button must be visible on the top right corner on the expanded panel.
  • The expanded panel can expand on roll over or click, however it must retract by the same method
  • Autoplay video is allowed.
  • User-initiated audio by click only.
  • Play, stop, pause and mute button required in video.
  • Looping is not permitted.

Flash notes:

  • Flash ad creative may be used in the majority of desktop based ad spaces on the Fairfax network. The majority of desktop based web ad placements accept flash creative, however every flash ad must be accompanied by a backup image ad to serve to users without the required plug-in.

Additional Guidelines:

  • Allure Media does not allow advertising for adult content, tobacco products, or gambling.
  • Ads may not contain adware/spyware, active X, entrance or exit pops, or viruses.
  • Ads may not include vulgarity, hate dismemberment, sexually explicit content, or illegal behaviours and activities.
  • Ads may not have messaging that is designed to mislead users into going to a site that is unrelated to the content of the ad.
  • Ads may not resemble system dialogue boxes or error messages.
  • Ads may not have strobing animation.
  • All ads must be set to open in a new browser window.
  • Allure Media reserves the right to reject or discontinue advertising for a product or service, for any reason.
  • Allure Media reserves the right to make changes or exceptions to the guidelines at any time.
  • Allure Media is a member of the IAB and adheres to IAB standard and guidelines.