Expandable Leaderboard

The 728 x 90 expanding rich media ad unit that sits in between the nav bar and site content. This unit reacts when engaged with to really grab attention, and engage readers.

Supported Sites Business Insider, Gizmodo, Kotaku, Lifehacker, POPSUGAR
IO Placement Name 728 x 90
Accepted 3rd Parties Sizmek, DoubleClick, Atlas
Accepted Rich Media Formats HTML5, .SWF (Flash) see Flash notes below
Max Image File Size 40KB
Max Rich Media File Size See detailed HTML5 Rich Media specs here
Video (Optional) See detailed HTML5 Rich Media specs here
Video Length Max 30 seconds
Delivery Lead Time 5 days
Creative Production Rich Media managed by client only (please speak to your preferred vendor for the correct template)

Creative Behaviour Rules:

  • A close button must be visible on the top right corner on the expanded panel.
  • The expanded panel can expand on roll over or click, however it must retract by the same method
  • Autoplay video is allowed.
  • User-initiated audio by click only.
  • Play, stop, pause and mute button required in video.
  • Looping is not permitted.
  • Important: 3rd Party Ad Served only. All creative to be provided in a servable tag format.

Flash notes:

  • Flash ad creative may be used in the majority of desktop based ad spaces on the Fairfax network. The majority of desktop based web ad placements accept flash creative, however every flash ad must be accompanied by a backup image ad to serve to users without the required plug-in.

Additional Guidelines:

  • Allure Media does not allow advertising for adult content, tobacco products, or gambling.
  • Ads may not contain adware/spyware, active X, entrance or exit pops, or viruses.
  • Ads may not include vulgarity, hate dismemberment, sexually explicit content, or illegal behaviours and activities.
  • Ads may not have messaging that is designed to mislead users into going to a site that is unrelated to the content of the ad.
  • Ads may not resemble system dialogue boxes or error messages.
  • Ads may not have strobing animation.
  • All ads must be set to open in a new browser window.
  • Allure Media reserves the right to reject or discontinue advertising for a product or service, for any reason.
  • Allure Media reserves the right to make changes or exceptions to the guidelines at any time.
  • Allure Media is a member of the IAB and adheres to IAB standard and guidelines.