Mobile Drive By
A responsive and innovative outstream video format for mobile by Playground XYZ.
||Gizmodo, Kotaku, Lifehacker, POPSUGAR
|IO Placement Name
||320 x 50
|Accepted 3rd Parties
||Playground XYZ only
||View demo here
||Refer to specs here
|Delivery Lead Time
||10 working days
||Rich Media managed by client or Allure Media (please speak to your Allure Account Manager)
||Template can be found here
Creative Behaviour Rules:
- Loads as a 320x50, when a user scrolls down, the unit seamlessly ‘drive by’ and plays the video.
- Sound off by default.
- The Mobile DriveBy is capped is capped to 1 unique user per day for 1 day sponsorship, capped to 1 unique user per week for weekly sponsorship. For run of site placement, the ad is capped depending on campaign duration.
- Important: 3rd Party Ad Served by Playground XYZ only. All creative to be provided in a servable tag format.
- Allure Media does not allow advertising for adult content, tobacco products, or gambling.
- Ads may not contain adware/spyware, active X, entrance or exit pops, or viruses.
- Ads may not include vulgarity, hate dismemberment, sexually explicit content, or illegal behaviours and activities.
- Ads may not have messaging that is designed to mislead users into going to a site that is unrelated to the content of the ad.
- Ads may not resemble system dialogue boxes or error messages.
- Ads may not have strobing animation.
- All ads must be set to open in a new browser window.
- Allure Media reserves the right to reject or discontinue advertising for a product or service, for any reason.
- Allure Media reserves the right to make changes or exceptions to the guidelines at any time.
- Allure Media is a member of the IAB and adheres to IAB standard and guidelines.