Mobile OTP

The Mobile Over The Page (OTP) ad is an auto-initiated rich media ad type executed in a HTML5 environment. Upon completion of the page-load, a 300x250px OTP displays on top of a "Lightbox" style semi-transparent overlay, covering the site content for 8 seconds before collapsing into its accompanying standard Mobile Banner. 

Mobile Banner

Mobile OTP

Supported Sites Business Insider only
IO Placement Name Mobile OTP
Hosting Options Allure Media, Sizmek
SSL Compliant Tags and trackings must be HTTPS (able to serve via SSLfor the correct template)
For hosting with Allure Media, assets required are as below:
1. Leave behind image 320 x 50 px (to optimise for HD/Retina displays please supply 600 x 100px)
2. OTP Image 300 x 250 px (to optimise for HD/Retina displays please supply 600 x 500px)
3. Max File Size for Backup Image 15 KB
4. Max File Size for OTP Image 40 KB
5. Trackers 1x Click URL, Impression tracker (Optional)
6. Video Not allowed
For hosting with Sizmek:
1. Without video Please use this template, please determine the expandable size to be 300x250
2. With video Please use this template, please determine the expandable size to be 300x250
Delivery Lead Time 10 working days

Creative Behaviour Rules:

  • On page load, upon completion of the page-load, a 300 x 250px OTP displays on top of a "Lightbox" style semi-transparent overlay.
  • The OTP image covers the site content for 8 seconds before collapsing into its accompanying standard Mobile Banner. 
  • Allure Media hosting:
    • A close button will always be added to the top right-hand corner of the OTP creative by Allure Media. Please avoid placing any important branding/copy in this area
    • Video is not allowed.
    • Once closed, the OTP cannot be reopened.
  • Sizmek hosting:
    • Autoplay video is allowed.
    • User-initiated audio by click only.
    • Play, stop, pause and mute button required in video.
    • Please ensure that the "Close X" button is visible on top right corner.
  • The OTP is capped to 1 unique user per day.

Additional Guidelines:

  • Allure Media does not allow advertising for adult content, tobacco products, or gambling.
  • Ads may not contain adware/spyware, active X, entrance or exit pops, or viruses.
  • Ads may not include vulgarity, hate dismemberment, sexually explicit content, or illegal behaviours and activities.
  • Ads may not have messaging that is designed to mislead users into going to a site that is unrelated to the content of the ad.
  • Ads may not resemble system dialogue boxes or error messages.
  • Ads may not have strobing animation.
  • All ads must be set to open in a new browser window.
  • Allure Media reserves the right to reject or discontinue advertising for a product or service, for any reason.
  • Allure Media reserves the right to make changes or exceptions to the guidelines at any time.
  • Allure Media is a member of the IAB and adheres to IAB standard and guidelines.