Mobile Pull

The Mobile Pull is a HTML5 mobile rich media ad unit that expands when "pulled" by the user from a 320 x 50 ad unit to the full screen of the mobile device. The expanded panel allows a user to interact with and explore a depth of content. 


Supported Sites POPSUGAR only (on other sites, the ad unit sits on the bottom of the page)
IO Placement Name Mobile Pull
Accepted 3rd Parties Sizmek only
SSL Compliant Tags and trackings must be HTTPS (able to serve via SSL)
Dimensions 320 x 50px
Maximum Dimensions Full Screen (please speak to Sizmek for the correct template)
Accepted Image Formats .JPG .GIF .PNG
Accepted Rich Media Formats HTML5, .SWF (Flash) see Flash notes below
Max Image File Size 40KB
Max Rich Media File Size See detailed HTML5 Rich Media specs here
Video (Optional) 100KB polite load; 2MB max user-initiated load; see detailed HTML5 Rich Media specs here
Accepted Video Formats MP4, OGG, WebM
Video Length Max 30 seconds
Delivery Lead Time 5 days
Creative Production Rich Media managed by client or Allure Media (please speak to your Allure Media Account Manager for  adserving  and production cost)

Creative Behaviour Rules:

  • A 320 x 50 banner will prompt a user to click to "pull" the expanded panel, therefore a strong call to action message is encouraged. 
  • Users may interact with the unique content of each panel. Video may be included as an option.
  • A close button must be visible on the top right corner of the expanded panel at all times.
  • No frequency capping required.
  • Important: 3rd Party Ad Served by Sizmek only. All creative to be provided in a servable tag format.

Build Guides:

  • Please see Sizmek's demo and build guide here.
  • Please contact Sizmek for further assistance.

Additional Guidelines:

  • Allure Media does not allow advertising for adult content, tobacco products, or gambling.
  • Ads may not contain adware/spyware, active X, entrance or exit pops, or viruses.
  • Ads may not include vulgarity, hate dismemberment, sexually explicit content, or illegal behaviours and activities.
  • Ads may not have messaging that is designed to mislead users into going to a site that is unrelated to the content of the ad.
  • Ads may not resemble system dialogue boxes or error messages.
  • Ads may not have strobing animation.
  • All ads must be set to open in a new browser window.
  • Allure Media reserves the right to reject or discontinue advertising for a product or service, for any reason.
  • Allure Media reserves the right to make changes or exceptions to the guidelines at any time.
  • Allure Media is a member of the IAB and adheres to IAB standard and guidelines.