Mobile Tap to Full Screen

Capture and engage readers on the go with expanding mobile banners. This 320 x 50 banner appears above or within the content river. Scrolls with the page and taps to fill screen – which then offers multiple functionality (i.e. video, galleries).

Mobile Banner CTA

Full Screen ad / video

Supported Sites Business Insider, Gizmodo, Kotaku, Lifehacker, POPSUGAR
IO Placement Name 320 x 50
Accepted 3rd Parties Sizmek, Doubleclick, eggMobi, Bonzai
SSL Compliant Tags and trackings must be HTTPS (able to serve via SSLfor the correct template)
Dimensions 320 x 50px
Maximum Dimensions Full Screen (please speak to your preferred vendor for the correct template)
Accepted Image Formats .JPG .GIF .PNG
Accepted Rich Media Formats HTML5
Max Image File Size 40KB
Max Initial Load 100KB 
Max Polite Load / Panel 10 KB
Max User Initiated Load / Expansion 2 MB
Accepted Video Formats MP4, OGG, WebM
Max Video Size 2 MB
Video Length Max 30 seconds
Delivery Lead Time 7 days
Creative Production Rich Media managed by client only

Creative Behaviour Rules:

  • A 320 x 50 banner will prompt a user to click to expand the ad.
  • Play, stop, pause and mute button required. Auto play allowed. User-initiated audio only. Looping is not permitted.
  • 'Close' button must be displayed in top right of expanded panel (full screen).
  • Important: 3rd Party Ad Served only. All creative to be provided in a servable tag format; Allure Media does not support creative production.

Additional Guidelines:

  • Allure Media does not allow advertising for adult content, tobacco products, or gambling.
  • Ads may not contain adware/spyware, active X, entrance or exit pops, or viruses.
  • Ads may not include vulgarity, hate dismemberment, sexually explicit content, or illegal behaviours and activities.
  • Ads may not have messaging that is designed to mislead users into going to a site that is unrelated to the content of the ad.
  • Ads may not resemble system dialogue boxes or error messages.
  • Ads may not have strobing animation.
  • All ads must be set to open in a new browser window.
  • Allure Media reserves the right to reject or discontinue advertising for a product or service, for any reason.
  • Allure Media reserves the right to make changes or exceptions to the guidelines at any time.
  • Allure Media is a member of the IAB and adheres to IAB standard and guidelines.