Mobile Tap to Full Screen

Capture and engage readers on the go with expanding mobile banners. This 320 x 50 banner appears above or within the content river. Scrolls with the page and taps to fill screen – which then offers multiple functionality (i.e. video, galleries).

Mobile Banner CTA

Full Screen ad / video

Supported Sites Business Insider, Gizmodo, Kotaku, Lifehacker, POPSUGAR
IO Placement Name 320 x 50
Accepted 3rd Parties Sizmek, eggMobi, Bonzai
Dimensions 320 x 50px
Maximum Dimensions Full Screen
Accepted Image Formats .JPG .GIF .PNG
Accepted Rich Media Formats HTML5
Max Image File Size 40KB
Max Initial Load 100KB 
Max Polite Load / Panel 10 KB
Max User Initiated Load / Expansion 2 MB
Accepted Video Formats MP4, OGG, WebM
Max Video Size 2 MB
Video Length Max 30 seconds
Delivery Lead Time 7 days
Creative Production Rich Media managed by client only

Creative Behaviour Rules:

  • Play, stop, pause and mute button required. Auto play allowed. User-initiated audio only. Looping is not permitted.
  • 'Close' button must be displayed in top right of expanded panel (full screen).
  • Important: 3rd Party Ad Served only. All creative to be provided in a servable tag format; Allure Media does not support creative production.
  • Note: 10% CPM premium is applicable when sold in conjunction with a Fireplace takeover.

Additional Guidelines:

  • Allure Media does not allow advertising for adult content, tobacco products, or gambling.
  • Ads may not contain adware/spyware, active X, entrance or exit pops, or viruses.
  • Ads may not include vulgarity, hate dismemberment, sexually explicit content, or illegal behaviours and activities.
  • Ads may not have messaging that is designed to mislead users into going to a site that is unrelated to the content of the ad.
  • Ads may not resemble system dialogue boxes or error messages.
  • Ads may not have strobing animation.
  • All ads must be set to open in a new browser window.
  • Allure Media reserves the right to reject or discontinue advertising for a product or service, for any reason.
  • Allure Media reserves the right to make changes or exceptions to the guidelines at any time.
  • Allure Media is a member of the IAB and adheres to IAB standard and guidelines.