Mobile Tap to Full Screen

Capture and engage readers on the go with expanding mobile banners. This 320 x 50 banner appears above or within the content river. Scrolls with the page and taps to fill screen – which then offers multiple functionality (i.e. video, galleries).

Mobile Banner CTA

Full Screen ad / video

Supported Sites Business Insider, Gizmodo, Kotaku, Lifehacker, POPSUGAR
IO Placement Name 320 x 50
Accepted 3rd Parties Sizmek, Doubleclick, eggMobi, Bonzai
SSL Compliant Tags and trackings must be HTTPS (able to serve via SSL)
Dimensions 320 x 50px
Maximum Dimensions Full Screen (please speak to your preferred vendor for the correct template)
Accepted Image Formats .JPG .GIF .PNG
Accepted Rich Media Formats HTML5, .SWF (Flash) see Flash notes below
Max Image File Size 40KB
Max Rich Media File Size See detailed HTML5 Rich Media specs here
Video (Optional) 100KB polite load; 2MB max user-initiated load; see detailed HTML5 Rich Media specs here
Accepted Video Formats MP4, OGG, WebM
Video Length Max 30 seconds
Delivery Lead Time 5 days
Creative Production Rich Media managed by client only

Creative Behaviour Rules:

  • A 320 x 50 banner will prompt a user to click to expand the ad.
  • 'Close' button must be clearly displayed in top right of expanded panel (full screen).
  • Play, stop, pause and mute button required. Auto play allowed. User-initiated audio only. Looping is not permitted.
  • Important: 3rd Party Ad Served only. All creative to be provided in a servable tag format; Allure Media does not support creative production.

Additional Guidelines:

  • Allure Media does not allow advertising for adult content, tobacco products, or gambling.
  • Ads may not contain adware/spyware, active X, entrance or exit pops, or viruses.
  • Ads may not include vulgarity, hate dismemberment, sexually explicit content, or illegal behaviours and activities.
  • Ads may not have messaging that is designed to mislead users into going to a site that is unrelated to the content of the ad.
  • Ads may not resemble system dialogue boxes or error messages.
  • Ads may not have strobing animation.
  • All ads must be set to open in a new browser window.
  • Allure Media reserves the right to reject or discontinue advertising for a product or service, for any reason.
  • Allure Media reserves the right to make changes or exceptions to the guidelines at any time.
  • Allure Media is a member of the IAB and adheres to IAB standard and guidelines.