Mobile MREC

Maximise reach by capturing our engaged readers on-the-go with the mobile MREC. Appearing in the content river as well as in articles, mobile MRECs command attention whilst seamlessly sitting alongside content.

Supported Sites Business Insider, Gizmodo, Kotaku, Lifehacker, POPSUGAR, WhoWhatWear, Byrdie, MyDomaine, ShopStyle
IO Placement Name 300 x 250
Accepted 3rd Parties Sizmek, Doubleclick, eggMobi, Atlas
SSL Compliant Tags and trackings must be HTTPS (able to serve via SSL)
Dimensions 300 x 250
Accepted Backup Image Formats JPG, PNG, GIF
Max File Size for Backup Image 40 KB
Accepted Rich Media Formats HTML5 only
Max Rich Media File Size See detailed HTML5 Rich Media specs here
Delivery Lead Time Image: 3 Days, Rich Media: 5 days
Creative Production Rich Media managed by client only

Creative Behaviour Rules:

  • Play, stop, pause and mute button required.
  • Auto play allowed.
  • User-initiated audio only.
  • Looping is not permitted.

Additional Guidelines:

  • Allure Media does not allow advertising for adult content, tobacco products, or gambling.
  • Ads may not contain adware/spyware, active X, entrance or exit pops, or viruses.
  • Ads may not include vulgarity, hate dismemberment, sexually explicit content, or illegal behaviours and activities.
  • Ads may not have messaging that is designed to mislead users into going to a site that is unrelated to the content of the ad.
  • Ads may not resemble system dialogue boxes or error messages.
  • Ads may not have strobing animation.
  • All ads must be set to open in a new browser window.
  • Allure Media reserves the right to reject or discontinue advertising for a product or service, for any reason.
  • Allure Media reserves the right to make changes or exceptions to the guidelines at any time.
  • Allure Media is a member of the IAB and adheres to IAB standard and guidelines.