Allure Media invests in bellabox

Beauty sampling startup bellabox has been acquired by Fairfax subsidiary Allure Media, securing over AU$3m in funding.

Founded in October 2011 by twin sisters Sarah and Emily Hamilton, bellabox has grown rapidly in three short years to become the leading beauty subscription service in Australia with 70% market share. Boasting over 40,000 monthly members across Australia and Singapore, bellabox now has plans to expand the service offered as the business gears up for its next stage in growth.

Sarah Hamilton, co-founder and CEO of bellabox said, We're extremely excited to be working with Allure Media. This strategic partnership has come at the right time as we ramp up our expansion and take bellabox to the next level. Our original investors have been invaluable in providing us with both focus and opportunity, which was integral to our success to date, and we look forward to continuing this journey with them and Allure Media.