POPSUGAR Australia Launches Living

After seeing 100 percent readership growth in just 12 months, POPSUGAR Australia will enter the lifestyle space with the June launch of POPSUGAR Australia Living.

The multi-channel vertical covers tech, relationships, home and smart living solutions, and is seeing record traffic numbers in the States on sister site POPSUGAR.com. Publisher Alison Rice says the local reader is more than ready.

“POPSUGAR Australia Living is set to be one of our most exciting channel launches to date. Two million readers connect with our content every month and with the new wave of financially independent, resourceful, ambitious and goal-orientated women always hungry for more – Living is our answer,” she says. 

“We pioneered fun, sharable and positive health and fitness content two years ago, and soon we’ll carve out our POPSUGAR place in the lifestyle space. Expect to see career advice, home decorating tips, finance, tech, relationships and sweet, sweet life hacks!”

Cosmopolitan beauty and lifestyle writer Alexandra Whiting has been named editor of the site, and will begin her new role in mid-May all set for the proposed live date of June 1.

“Alex is the perfect person to drive this launch. She’s smart, creative and has an eye for all things beautiful and bright. The team and I can’t wait to see her shine in the role of lifestyle editor.”

Whiting adds, “I’m so happy to be joining the POPSUGAR Australia team to launch the lifestyle section of the site. It’s such an amazing global brand and I’m excited to be taking on this incredible opportunity to create fresh, fun and engaging content the POPSUGAR Australia audience will love.”