ShopStyle Gets Personal

ShopStyle Gets Personal: Revolutionising the Online Shopping Experience

Making the World’s Largest & Most Coveted Online Wardrobe That Much Smarter

Sydney, Australia — May 20, 2015 — ShopStyle, the world’s leading style search engine, has announced its next evolution with today’s launch of Tailored Shopping, a new feature that personalises a user’s shopping experience. ShopStyle’s modernised engagement continues the momentum of next generation smart search.

ShopStyle’s Tailored Shopping features include “Tailored Shop” and a “My Brands” filter. “Tailored Shop” creates a more relevant shopping experience for visitors through a new smart filter onboarding process that results in a curated and personalised shopping experience showcasing brands shoppers love as well as suggested brands. ShopStyle not only learns style preferences from the information visitors share, but once logged in, it will continuously optimise the experience based on each person’s searches and activity, helping them discover new brands, stores and style inspiration through expertly crafted suggestions. The site and app will also offer a customisable daily feed of products providing regular inspiration and discovery.

With ShopStyle visitors making five million fashion searches globally each week, the new smart filters help them sort through the world’s biggest closet and find exactly what they want. Personalisation filters include brands, retailers and product categories, allowing consumers to shop in a focused manner, yet with the option of accessing over 12 million products. Customers might easily compare navy pencil skirts from brands they prefer across numerous retailers, assessing prices and styles, or adjust the “My Brands” filter to see more of what ShopStyle has to offer from hundreds of retailers and thousands of brands.

“ShopStyle has over 17 million monthly unique views with shoppers from around the world and purchases made in 175 countries in 2014. Our visitors are diverse in every way,” said Melissa Davis, Global GM of ShopStyle. “With the introduction of Tailored Shopping and a more personalised filter via My Brands, we've made online shopping personal, relevant and precise for our extensive clientele to ensure they find exactly what they are looking for.”

ShopStyle continues to stay in the forefront of the fashion ecommerce search industry and continually works to improve the customer experience. Sale alert features and inspiring editorial content will still be among the website’s distinguishing amenities.

About ShopStyle Australia

SHOPSTYLE, from POPSUGAR Inc., is the leading digital fashion-shopping platform for shoppers 18-45. ShopStyle Australia reaches over 800K monthly unique visitors and brings together the most-fashionable brands and the best stores, allowing users to shop from over 3 million products locally from apparel, home decorating, and kids' items. The company operates sites in Australia, the USA, UK, Germany, France, Japan and Canada. POPSUGAR Inc. draws over 75M users worldwide and influences over a billion dollars in gross annual retail revenue.