Who What Wear Australia launches

On October 22,  2015, Sydney’s fashion clique gathered at Watson’s Bay Boutique Hotel to toast the arrival of Who What Wear AustraliaByrdie Australia and MyDomaine Australia.  

Founders Hillary Kerr and Katherine Power joined Allure Media’s Group Publisher Alison Rice, the Australian edit team, key women’s brands, launch advertisers and local influencers and celebrities including Pip Edwards, Sara Donaldson, Eleanor Pendleton and Brooke Testoni.

VIP guests arrived by way of Who What Wear yacht, and the night concluded with guests taking home what was dubbed “the world’s best goodie bag” – the Who What Wear woman’s perfect fashion and lifestyle edit. The gift bag included a Daniel Avakian silk neck-tie, bespoke The Candle Library Who What Wear candle, An Organised Life notebook, Chloe fragrance, Essie nail polish, a Swarovski bracelet and custom-made lamington marshmallows by Black Pantry – it was the talk of the night!