Social. Vibrant. Positive.

POPSUGAR brings you the biggest moments and hottest trends across celebrity, fashion, beauty and fitness channels in a positive brand environment with truly unique offerings.

monthly unique audience

% 18-44 year olds

social media fans

Nielsen MI & DRM Jul 2017

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Case Studies

Priceline: The Beauty of You

Priceline wanted to drive relevant and engaged traffic to their online Beauty Of You Hub and it’s social channels - POPSUGAR created unique gif galleries and how-to content to engage women, keeping Priceline top of mind, and linking to social channels and their hub to buy products.

#popaushoots with Aisha Jade

POPSUGAR Australia was very proud to create our first ever #popaushoots - further extending our editorial and native advertising offering. Working with Jade McKinnon, who the country fell in love with on Big Brother, we presented Jade like she had never been seen before!

Mount Franklin: Style & Diary Series

With homegrown Australian celebrities resonating so well with POPSUGAR readers, we gave Jennifer Hawkins the chance to represent Mount Franklin Lightly Sparkling Flavours by guest-editing POPSUGAR.

MINI One: POPSUGAR Social Diary

MINI were looking to encourage test drives of their new MINI One.

Simple x POPSUGAR: Kind To City Skin

Simple looked to POPSUGAR to help reach female millennials, encouraging them to trial Simple by educating and engaging them with the product range.