Any screen, any platform, any conversation, any location; social, web, TV, and experiential. You need to envelope them in an interconnected universe of powerful content and experience touch points.
Pedestrian Group is home to the strongest media brands creating culture for young Aussies across the broadest platforms. We are PEDESTRIAN.TV, VICE, Refinery29, The Chainsaw, Gizmodo, Lifehacker, Kotaku, Openair Cinemas and PEDESTRIAN TELEVISION on 9Now.
This starts with Australia’s largest youth focused teams of journalists who understand the trends and topics that make their distinct audiences seen. Our partnerships and production teams provide award-winning client solutions to Australia’s biggest and most innovative advertisers, driven by insights and unfiltered creativity.
Entertainment to cooking, sex to gaming, beauty to bitcoin and beyond; we are wherever young Aussies are
– any screen, any platform, any conversation, any location; TV, social, web, print, experiential.
We are the voices not in the business of culture, but actually in culture.
OUR BRANDS
The only TV destination curated and created for young Aussies. PEDESTRIAN TELEVISION promises to put an end to decision paralysis and keep you entertained with an eclectic mix of news, comedy, reality, music and weird web stuff that unearths both new and nostalgic hits. Plug into the chaos on your connected TV, mobile or web.
Refinery29 Australia has built a reputation for creating a diverse and inclusive mix of content covering fashion, beauty, cultural commentary and lifestyle topics, delivered through a wide range of multimedia formats, that fosters a sense of community and individuality. We are a catalyst for women to see, feel, and claim their power.
PEDESTRIAN.TV’s readers are young, hungry, and can smell BS a mile off. They care deeply about the world around them, and expect us to do the same (don’t worry, we do). But it’s not all serious: PTV’s unique mix of high, low, and weird — all with an Aussie flavour — is what turns our readers into long-term fans.
VICE is a cultural newswire for Australia and NZ’s young people. We focus on platforming underrepresented and unheard stories, pushing hard against the status quo. Whether it’s online or offline, we report on the reality of life with aggressive honesty, and talk to our audience in the same way they talk to each other.
The trusted home of all things related to Web3 and blockchain technology, trends, and applications that are rapidly reshapingour world, including cryptocurrency, NFTsand the metaverse. Go deep on news,insight, commentary and analysis from expert voices in every sector that matters: finance,business, culture, markets and more.
Gizmodo Australia exists to clue Aussies in on the gadget, science, gaming and entertainment news of tomorrow, today. We intersect in-depth analysis and honest reviews with the kind of personality and humour our readers won’t find anywhere else.
Lifehacker Australia is a judgement-free zone for Aussies seeking savvy life tips spanning tech, health, home, money and beyond. It’s a space where you can learn how to tackle life’s many complex challenges and educate yourself on the topics your pals are discussing at the pub on the weekend, as well.
Kotaku Australia’s audience takes games seriously, and expect no less than the best and most thorough reporting on the industry. For gamers, by gamers.
Openair Cinemas brings the latest films to iconic locations around Australia. We celebrate the everlasting Australian summer best enjoyed outdoors with mates (including the furry ones), with gourmet food and chilled drinks in hand.