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Launch: Allure Media to Publish Who What Wear Australia

Allure Media to Launch Who What Wear Australia 

Allure Media is pleased to announce its partnership with Los Angeles-based content and technology company Clique, in licensing WhoWhatWear.com, Byrdie.com and MyDomaine.com in Australia.

As the leading platform for premium, shoppable fashion and style content, Clique is the largest fashion publication on social media (third if including print publications, following Vogue and ELLE).

“Allure Media has built its business partnering with world-class brands and we are excited to welcome Clique as our newest partner,” says Allure Media CEO Jason Scott.

“The sites will offer Australian women the international flavour they already enjoy, along with highly curated local content.”

WhoWhatWear.com was launched by two former ELLE magazine editors, Katherine Power and Hillary Kerr, in 2006, and is located in Los Angeles.

“We are truly thrilled to partner with Allure Media to launch Australian versions of WhoWhatWear.com, Byrdie.com, and MyDomaine.com,” says the publishing duo.

“This venue marks our first overseas expansion, and we are certain that Australia is the ideal place to begin. We’ve always appreciated our Australian readership tremendously, and look forward to producing unique, local content for this amazing audience.”

Allure Media partners with some of the world’s largest and innovative publishers to bring world leading brands to Australia, including POPSUGAR, Business Insider, Gizmodo, Lifehacker and Kotaku. Together, they reach over eight million unique browsers a month.

WhoWhatWear.com.au, Byrdie.com.au and MyDomaineHome.com.au will launch in the second half of 2015 with a team of local editors. Allure Media publisher Alison Rice will move into a group publisher role, overseeing the women’s lifestyle commercial opportunities within the business.

For more information call (02) 8667 5400 or email press@alluremedia.com.au

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