Launch: YouTube’s #1 Women’s Community, Kin
Kin Community Australia (kincommunity.com.au) has launched as the country’s premier multi-platform network for women’s home-related content and brands.
Kin Community Australia is the local extension of the successful global media company Kin Community, founded in 2007, which uses shortform video, delivered predominantly by content creators via social media channels such as YouTube, to inspire and inform young women around the world with homefocused content spanning food, home and DIY categories.
A special launch event was held in Sydney on Wednesday night to mark the occasion and celebrate a strong bench of content creator talent including Ann Reardon (How to Cook That) and Andy and Sonia (AndymetSonia).
In July 2016, Allure Media participated in a funding round aimed at accelerating Kin Community’s global growth and is the exclusive media partner for Kin in Australia and New Zealand.
“Kin Community Australia is off to flying start having secured a strong bench of highlypopular lifestyle content creators who have deeplyengaged audiences,” Allure Media CEO Jason Scott said.
“Our growing network of creator talent provides a powerful platform to deliver worldclass marketing solutions for brands and advertisers with endless opportunities to collaborate in delivering quality content from many of Australia and New Zealand’s best creators.”
Kin CEO, Michael Wayne, said: “This is a very exciting time for Kin as we expand further into the global marketplace in partnership with Allure Media and continue our mission to inspire and inform generations through our extraordinary content and creator community.”
Kin VicePresident, International, Rick Matthews, added: “Allure Media is expanding Kin’s footprint as the leading media company offering amazing opportunities for creators to partner with leading brands and showcase their content to a much broader audience.”
Kin Community’s global network has more than 120 leading lifestyle content creators and attracts more than 170 million social followers and delivering in excess of 600 million video views a month, with a creator community that includes Rosanna Pansino (Nerdy Nummies), Hannah Hart (MyHarto), Jenn Im (Clothes Encounters), Lauren Riihimaki (LaurDIY) and Rachel and Byron Talbott.