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Commanding huge real estate on site, the 970 x 250 rich media ad unit sits between the nav bar and content. This unit grabs commands attention and can include engaging content such as video.

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Support Sites

Business Insider (tablet excluded), Gizmodo, Kotaku, Lifehacker, POPSUGAR, WhoWhatWear, Byrdie, MyDomaine

IO Placement Name

Billboard

Accepted 3rd Parties

Sizmek, DoubleClick, Bonzai (Tags and trackings must be HTTPS – able to serve via SSL)

Dimensions

970 x 250

Accepted Image Formats

JPG, GIF, PNG

Max Image File Size

40KB

Accepted Rich Media Formats

HTML5

Max Rich Media File Size

See detailed HTML5 Rich Media specs here

Video (Optional)

2.2MB polite load; 10MB max user-initiated load; see detailed HTML5 Rich Media specs here

Video Length

Max 30 seconds

Delivery Lead Time

Image: 3 Days, Rich Media: 5 days

Creative Production

Rich Media managed by client only

Creative Behavior Rules:

  • Autoplay video is allowed.
  • User-initiated audio by click only.
  • Play, stop, pause and mute button required in video.
  • Looping is not permitted.

Expandable Function:

  • Once a user clicks/rolls over on a CTA on the 970 x 250, the expanded panel (maximum 970 x 500) will expand, overlaying site content.
  • The expanded panel can expand on roll over or click, however it must retract by the same method.
  • A close button must be visible on the top right corner on the expandable 970 x 500 panel at all times.

Additional Guidelines:

  • Allure Media does not allow advertising for adult content, tobacco products, or gambling.
  • Ads may not contain adware/spyware, active X, entrance or exit pops, or viruses.
  • Ads may not include vulgarity, hate dismemberment, sexually explicit content, or illegal behaviours and activities.
  • Ads may not have messaging that is designed to mislead users into going to a site that is unrelated to the content of the ad.
  • Ads may not resemble system dialogue boxes or error messages.
  • Ads may not have strobing animation.
  • All ads must be set to open in a new browser window.
  • Allure Media reserves the right to reject or discontinue advertising for a product or service, for any reason.
  • Allure Media reserves the right to make changes or exceptions to the guidelines at any time.
  • Allure Media is a member of the IAB and adheres to IAB standard and guidelines.