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Commanding huge real estate on site, the 970 x 250 rich media ad unit sits between the nav bar and content. This unit grabs commands attention and can include engaging content such as video.

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Support Sites

Business Insider (tablet excluded), Gizmodo, Kotaku, Lifehacker, POPSUGAR, WhoWhatWear, Byrdie, MyDomaine

IO Placement Name


Accepted 3rd Parties

Sizmek, DoubleClick, Bonzai (Tags and trackings must be HTTPS – able to serve via SSL)


970 x 250

Accepted Image Formats


Max Image File Size


Accepted Rich Media Formats


Max Rich Media File Size

See detailed HTML5 Rich Media specs here

Video (Optional)

2.2MB polite load; 10MB max user-initiated load; see detailed HTML5 Rich Media specs here

Video Length

Max 30 seconds

Delivery Lead Time

Image: 3 Days, Rich Media: 5 days

Creative Production

Rich Media managed by client only

Creative Behavior Rules:

  • Autoplay video is allowed.
  • User-initiated audio by click only.
  • Play, stop, pause and mute button required in video.
  • Looping is not permitted.

Expandable Function:

  • Once a user clicks/rolls over on a CTA on the 970 x 250, the expanded panel (maximum 970 x 500) will expand, overlaying site content.
  • The expanded panel can expand on roll over or click, however it must retract by the same method.
  • A close button must be visible on the top right corner on the expandable 970 x 500 panel at all times.

Additional Guidelines:

  • Allure Media does not allow advertising for adult content, tobacco products, or gambling.
  • Ads may not contain adware/spyware, active X, entrance or exit pops, or viruses.
  • Ads may not include vulgarity, hate dismemberment, sexually explicit content, or illegal behaviours and activities.
  • Ads may not have messaging that is designed to mislead users into going to a site that is unrelated to the content of the ad.
  • Ads may not resemble system dialogue boxes or error messages.
  • Ads may not have strobing animation.
  • All ads must be set to open in a new browser window.
  • Allure Media reserves the right to reject or discontinue advertising for a product or service, for any reason.
  • Allure Media reserves the right to make changes or exceptions to the guidelines at any time.
  • Allure Media is a member of the IAB and adheres to IAB standard and guidelines.