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ScrollX format from Bonzai Studio enables you to build the full-screen nonintrusive creative or ad.

The format stitches itself with the publisher content and appears naturally when a user scrolls down on a web page.

Initially, when the page loads, the publisher content appears. On page scroll, the publisher content slides up to reveal the creative.

ScrollX’s nifty nature helps you to build on the idea of displaying something exciting in the creative which slowly reveals in front of the site visitor in a non-intrusive way.

Note: Please turn off ad-blocking in order to view demo.
For best results, view link in mobile device, or view in mobile mode via Inspect Element.

Support sites

Business Insider, Gizmodo, Kotaku, Lifehacker & POPSUGAR (mobile versions)

Targeted Pages

Homepage, Index and Article pages

Accepted 3rd Parties

Bonzai only


320(w) x 480(h) px

SSL Compliant

Tags and trackings must be HTTPS (able to serve via SSL)

Full specs

Please refer to Bonzai’s specs here

Commercial Model

CPM and Sponsorship

Delivery Lead Time

5 working days

Creative Production

Rich Media managed by client or Allure Media (please speak to your Allure Account Manager)

Additional Guidelines:

  • Bonzai ScrollX is capped to load 3 times for 1 unique user per day, for the duration of the campaign when booked on CPM basis.
  • Important: 3rd Party Ad Served by Bonzai only. All creative to be provided in a servable tag format.

Additional Guidelines:

  • Allure Media does not allow advertising for adult content, tobacco products, or gambling.
  • Ads may not contain adware/spyware, active X, entrance or exit pops, or viruses.
  • Ads may not include vulgarity, hate dismemberment, sexually explicit content, or illegal behaviours and activities.
  • Ads may not have messaging that is designed to mislead users into going to a site that is unrelated to the content of the ad.
  • Ads may not resemble system dialogue boxes or error messages.
  • Ads may not have strobing animation.
  • All ads must be set to open in a new browser window.
  • Allure Media reserves the right to reject or discontinue advertising for a product or service, for any reason.
  • Allure Media reserves the right to make changes or exceptions to the guidelines at any time.
  • Allure Media is a member of the IAB and adheres to IAB standard and guidelines.