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Desktop TruSkin format from Bonzai Studio enables you to build creative or ad that is guaranteed to capture the site visitor’s attention.

The format enables you to design the header, the sides of publisher content, and the footer of the page to carry the brand message.

Initially, when the page loads, the site’s content includes the header, the side skin, and the publisher content. On page scroll, the publisher content flows on top of the header. You can add the brand message on the footer as well.

Desktop TruSkin lets you position the brand’s message in front of the site visitor in a non-intrusive way.

Note: Please turn off ad-blocking in order to view demo.
For best results, view link in mobile device, or view in mobile mode via Inspect Element.

Support sites

POPSUGAR (Direct Bookings Only), Business Insider, Gizmodo, Kotaku, & Lifehacker

Targeted Pages

Homepage, Index and Article pages except POPSUGAR homepage

Accepted 3rd Parties

Bonzai only


1920 x 1080px (Please refer to Bonzai specs below for more details)

SSL Compliant

Tags and trackings must be HTTPS (able to serve via SSL)

Full specs

Please refer to Bonzai’s specs here

Commercial Model

CPM and Sponsorship

Delivery Lead Time

10 working days

Creative Production

Rich Media managed by client or Allure Media (please speak to your Allure Account Manager)

Creative Behaviour Rules:

  • The Bonzai TruSkin is capped to load 3 times for 1 unique user per day, for the duration of the campaign when booked on CPM basis.
  • Runs site-wide, except for POPSUGAR Homepage
  • Important: 3rd Party Ad Served by Bonzai only. All creative to be provided in a servable tag format.

Additional Guidelines:

  • Allure Media does not allow advertising for adult content, tobacco products, or gambling.
  • Ads may not contain adware/spyware, active X, entrance or exit pops, or viruses.
  • Ads may not include vulgarity, hate dismemberment, sexually explicit content, or illegal behaviours and activities.
  • Ads may not have messaging that is designed to mislead users into going to a site that is unrelated to the content of the ad.
  • Ads may not resemble system dialogue boxes or error messages.
  • Ads may not have strobing animation.
  • All ads must be set to open in a new browser window.
  • Allure Media reserves the right to reject or discontinue advertising for a product or service, for any reason.
  • Allure Media reserves the right to make changes or exceptions to the guidelines at any time.
  • Allure Media is a member of the IAB and adheres to IAB standard and guidelines.