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15 second video ads that appear before our video content on Business Insider.

Accepted Formats

MP4 and VAST 3.0

Maximum File Size

2.5MB for MP4

Maximum Video Duration

15 seconds

Creative Lead time

7 working days


  • Trackings must be HTTPS (able to serve via SSL)
  • TPAS tags for multiple creatives are accepted but NOT for multiple advertisers

Creative Behavior Rules:

  • Available on Business Insider video content.
  • The video ad appears before the content a user initiates video play on. Ads will not appear before every video play.
  • VPAID video not allowed.

Additional Guidelines:

  • Allure Media does not allow advertising for adult content, tobacco products, or gambling.
  • Ads may not contain adware/spyware, active X, entrance or exit pops, or viruses.
  • Ads may not include vulgarity, hate dismemberment, sexually explicit content, or illegal behaviours and activities.
  • Ads may not have messaging that is designed to mislead users into going to a site that is unrelated to the content of the ad.
  • Ads may not resemble system dialogue boxes or error messages.
  • Ads may not have strobing animation.
  • All ads must be set to open in a new browser window.
  • Allure Media reserves the right to reject or discontinue advertising for a product or service, for any reason.
  • Allure Media reserves the right to make changes or exceptions to the guidelines at any time.
  • Allure Media is a member of the IAB and adheres to IAB standard and guidelines.