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Instagram feed


On Business Insider and POPSUGAR, the 300 x 600 expanding rich media ad unit that sits in the right hand sidebar navigation. On Gizmodo, Lifehacker and Kotaku, the 300 x 600 expanding rich media ad unit that sits in the left hand sidebar navigation. This unit reacts when engaged with to really grab attention.

Note: Please turn off ad-blocking
in order to view demo.

Support Sites

Business Insider, Gizmodo, Kotaku, Lifehacker, POPSUGAR

IO Placement Name

300 x 600

Accepted 3rd Parties

Sizmek, DoubleClick, Atlas

SSL Compliant

Tags and trackings must be HTTPS (able to serve via SSL)


300 x 600px

Maximum Expansion

600 x 600px

Accepted Image Formats


Accepted Rich Media Formats


Max Image File Size


Max Rich Media File Size

See detailed HTML5 Rich Media specs here

Video (Optional)

See detailed HTML5 Rich Media specs here

Video Length

Max 30 seconds

Delivery Lead Time

5 days

Creative Production

Rich Media managed by client only (please speak to your preferred vendor for the correct template)

Creative Behavior Rules:

  • A close button must be visible on the top right corner on the expanded panel.
  • The expanded panel can expand on roll over or click, however it must retract by the same method.
  • Autoplay video is allowed.
  • User-initiated audio by click only.
  • Play, stop, pause and mute button required in video.
  • Looping is not permitted.
  • Ad unit expands to the left on Business Insider and POPSUGAR.
  • Ad unit¬†expands to the right on Gizmodo, Lifehacker and Kotaku.
  • Important:¬†3rd Party Ad Served only. All creative to be provided in a servable tag format.

Additional Guidelines:

  • Allure Media does not allow advertising for adult content, tobacco products, or gambling.
  • Ads may not contain adware/spyware, active X, entrance or exit pops, or viruses.
  • Ads may not include vulgarity, hate dismemberment, sexually explicit content, or illegal behaviours and activities.
  • Ads may not have messaging that is designed to mislead users into going to a site that is unrelated to the content of the ad.
  • Ads may not resemble system dialogue boxes or error messages.
  • Ads may not have strobing animation.
  • All ads must be set to open in a new browser window.
  • Allure Media reserves the right to reject or discontinue advertising for a product or service, for any reason.
  • Allure Media reserves the right to make changes or exceptions to the guidelines at any time.
  • Allure Media is a member of the IAB and adheres to IAB standard and guidelines.