Creative Behavior Rules:

• A close button must be visible on the top right corner on the expanded panel.
• The expanded panel can expand on roll over or click, however it must retract by the same method
• Autoplay video is allowed.
• User-initiated audio by click only.
• Play, stop, pause and mute button required in video.
• Looping is not permitted.
• Important: 3rd Party Ad Served only. All creative to be provided in a servable tag format.

Additional Guidelines:

• Allure Media does not allow advertising for adult content, tobacco products, or gambling.
• Ads may not contain adware/spyware, active X, entrance or exit pops, or viruses.
• Ads may not include vulgarity, hate dismemberment, sexually explicit content, or illegal behaviours and activities.
• Ads may not have messaging that is designed to mislead users into going to a site that is unrelated to the content of the ad.
• Ads may not resemble system dialogue boxes or error messages.
• Ads may not have strobing animation.
• All ads must be set to open in a new browser window.
• Allure Media reserves the right to reject or discontinue advertising for a product or service, for any reason.
• Allure Media reserves the right to make changes or exceptions to the guidelines at any time.
• Allure Media is a member of the IAB and adheres to IAB standard and guidelines.