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A fixed-position high impact creative. This position ensures that the skins are always visible to users as they scroll down the page. Fireplace creative is an important element of takeovers. Safe zones on either side (gutters) ensure all important logo/messaging elements are visible across all desktop and laptop screens.

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Allure Media Served Fireplace Specs

Supported Sites Business Insider, Gizmodo, Kotaku, Lifehacker, POPSUGAR
IO Placement Name Fireplace / Skin
Accepted 3rd Parties Site served only (Trackings must be HTTPS – able to serve via SSL)
Dimensions 1920 x 1080px (including Navigation Bar area, please download the correct PSD templates below)
Accepted Image Formats .JPG .PNG
Accepted Rich Media Formats None
Max Image File Size 250kb
Delivery Lead Time 3 working days
Creative Production Creative to be provided by client

Site Content Width and Templates

Site Site Content Width Template
Business Insider 1170px Download
Gizmodo 1170px Download
Kotaku 1170px Download
Lifehacker 1170px Download
POPSUGAR 1068px Download

Site Safe Zone Specs

Site Navigation Bar Height Safe Zone gutters (Left/Right)
Business Insider 130px 98 x 520px
Gizmodo 105px 95 x 507px
Kotaku 105px 95 x 507px
Lifehacker 105px 95 x 507px
POPSUGAR 55px 145 x 620px

Creative Behavior Rules:

  • IMPORTANT: Skin dimensions include the navigation bar area. Your creative should be included in this area, but do not use any important elements in this area as it will not be visible until user scrolls down the page.
  • As computer screen sizes vary, adhering to safe zones ensures that important elements (i.e. logos, copy etc) are visible to all users.
  • The safe zones are located on each vertical side of the site content area (i.e. 145 x 650px on the left side, 145 x 650px on the right side).
  • Safe zone gutters start from the bottom of the navigation bar of each site (refer to individual site’s navigation bar height)
  • All important elements (i.e. logos, copy etc) must be kept within the safe zones provided.
  • Only use background images/colours in the areas outside the safe zones.
  • Any blank spaces behind the site content area should be filled with a matching background colour.
  • Allure is not responsible for any art or messaging that is cut-off if the files do not meet the dimension and template requirements.
  • Animated creative is not permitted.

Additional Guidelines:

  • Allure Media does not allow advertising for adult content, tobacco products, or gambling.
  • Ads may not contain adware/spyware, active X, entrance or exit pops, or viruses.
  • Ads may not include vulgarity, hate dismemberment, sexually explicit content, or illegal behaviours and activities.
  • Ads may not have messaging that is designed to mislead users into going to a site that is unrelated to the content of the ad.
  • Ads may not resemble system dialogue boxes or error messages.
  • Ads may not have strobing animation.
  • All ads must be set to open in a new browser window.
  • Allure Media reserves the right to reject or discontinue advertising for a product or service, for any reason.
  • Allure Media reserves the right to make changes or exceptions to the guidelines at any time.
  • Allure Media is a member of the IAB and adheres to IAB standard and guidelines.