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Instagram feed


The 300 x 600 standard or rich media ad unit sits on the right side of the page (left side for Gizmodo, Kotaku and Lifehacker), in the sidebar navigation.

Note: Please turn off ad-blocking
in order to view demo.

Support sites

Business Insider, Gizmodo, Lifehacker, Kotaku, Popsugar, WhoWhatWear, MyDomaine, Byrdie

IO Placement Name

Half Page

Accepted 3rd Parties

Sizmek, DoubleClick, Bonzai (Tags and trackings must be HTTPS – able to serve via SSL)


300 x 600

Accepted Image Formats


Max Image File Size

40 KB

Accepted Rich Media Formats


Max Rich Media File Size

See detailed HTML5 Rich Media specs here

Video (Optional)

2.2MB polite load; 10MB max user-initiated load; see detailed HTML5 Rich Media specs here

Video Length

Max 30 seconds

Delivery Lead Time

Image: 3 Days, Rich Media: 5 days

Creative Production

Rich Media managed by client only

Creative Behaviour Rules:

  • Autoplay video is allowed.
  • User-initiated audio by click only.
  • Play, stop, pause and mute button required in video.
  • Looping is not permitted.

Additional Guidelines:

  • Allure Media does not allow advertising for adult content, tobacco products, or gambling.
  • Ads may not contain adware/spyware, active X, entrance or exit pops, or viruses.
  • Ads may not include vulgarity, hate dismemberment, sexually explicit content, or illegal behaviours and activities.
  • Ads may not have messaging that is designed to mislead users into going to a site that is unrelated to the content of the ad.
  • Ads may not resemble system dialogue boxes or error messages.
  • Ads may not have strobing animation.
  • All ads must be set to open in a new browser window.
  • Allure Media reserves the right to reject or discontinue advertising for a product or service, for any reason.
  • Allure Media reserves the right to make changes or exceptions to the guidelines at any time.
  • Allure Media is a member of the IAB and adheres to IAB standard and guidelines.