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Outstream Video  (supported by Teads) is an innovative, view-to-play, skippable format that positions video advertising within the heart of editorial content. Viewable by design, the format launches when in view on the screen, pausing when less than 50% visible.

Accepted Formats


Maximum File Size

20MB for MP4

Creative Rotation

3x MP4 creatives max per campaign, unlimited creative rotations allowed for VAST or VPAID per campaign

Maximum Video Duration

30 seconds

Creative Lead time

5 working days


  • Click tracker/landing URL
  • Impression tracker (optional)
  • Progression tracker on start, 25%, 50%, 75% and complete (optional)
  • Trackings must be HTTPS (able to serve via SSL)

Creative Behavior Rules:

  • Available on Business Insider, Gizmodo, Kotaku, Lifehacker
  • It only appears in Articles with 3 or more paragraphs of content and is frequency capped
  • Desktop and mobile
  • 100% Viewable Video Product
  • Frequency cap is set at 4 per user per day
  • Unlike auto-play pre rolls this format only launches and plays when 50% of the video is visible on the page
  • Video pauses if user scrolls away
  • Sound is user initiated on click
  • VAST 2.0 and VPAID compliant (Rich Video ads)
  • 30 second maximum

Additional Guidelines:

  • Allure Media does not allow advertising for adult content, tobacco products, or gambling.
  • Ads may not contain adware/spyware, active X, entrance or exit pops, or viruses.
  • Ads may not include vulgarity, hate dismemberment, sexually explicit content, or illegal behaviours and activities.
  • Ads may not have messaging that is designed to mislead users into going to a site that is unrelated to the content of the ad.
  • Ads may not resemble system dialogue boxes or error messages.
  • Ads may not have strobing animation.
  • All ads must be set to open in a new browser window.
  • Allure Media reserves the right to reject or discontinue advertising for a product or service, for any reason.
  • Allure Media reserves the right to make changes or exceptions to the guidelines at any time.
  • Allure Media is a member of the IAB and adheres to IAB standard and guidelines.