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The Mobile Filmstrip is a HTML5 mobile rich media ad unit that expands from a 320 x 50 mobile banner. The expanded filmstrip panel has five different “slides” allowing for creative story-telling in a single banner. The format allows a user to interact with and explore a depth of content.

Support sites

Business Insider , Gizmodo, Kotaku, Lifehacker, WhoWhatWear, Byrdie, MyDomaine

IO Placement Name

Mobile Filmstrip

Accepted 3rd Parties

Sizmek, Doubleclick

SSL Compliant

Tags and trackings must be HTTPS (able to serve via SSL)


320 x 50px

Maximum Dimensions

Full Screen (please speak to your preferred vendor for the correct template)

Accepted Image Formats


Accepted Rich Media Formats


Max Image File Size


Max Rich Media File Size

See detailed HTML5 Rich Media specs here

Video (Optional)

100KB polite load; 2MB max user-initiated load; see detailed HTML5 Rich Media specs here

Accepted Video Formats

MP4, OGG, WebM

Video Length

Max 30 seconds

Delivery Lead Time

5 working days for 3rd party tags

Creative Production

Rich Media managed by client or Allure Media (please speak to your Allure Media Account Manager for  adserving  and production cost)

Creative Behavior Rules:

  • A 320 x 50 banner will prompt a user to click to expand the Filmstrip.
  • Initially the first expanded interactive panel of the Filmstrip is loaded. Subsequent panels must be downloaded on user initiation only.
  • There are predefined areas at the top and bottom of the panels that allow the user to click to move to the next panel (it is recommended that there be a clear call to action message in these spaces).
  • Maximum of 4 panels are allowed.
  • Users may interact with the unique content of each panel.
  • Video may be included as an option,
  • Autoplay video is allowed.
  • User-initiated audio by click only.
  • Play, stop, pause and mute button required in video.
  • No frequency capping required.
  • Important: 3rd Party Ad Served only. All creative to be provided in a servable tag format.
  • Please see Sizmek’s demo and build guide here.
  • Please contact Sizmek for further assistance.

Additional Guidelines:

  • Allure Media does not allow advertising for adult content, tobacco products, or gambling.
  • Ads may not contain adware/spyware, active X, entrance or exit pops, or viruses.
  • Ads may not include vulgarity, hate dismemberment, sexually explicit content, or illegal behaviours and activities.
  • Ads may not have messaging that is designed to mislead users into going to a site that is unrelated to the content of the ad.
  • Ads may not resemble system dialogue boxes or error messages.
  • Ads may not have strobing animation.
  • All ads must be set to open in a new browser window.
  • Allure Media reserves the right to reject or discontinue advertising for a product or service, for any reason.
  • Allure Media reserves the right to make changes or exceptions to the guidelines at any time.
  • Allure Media is a member of the IAB and adheres to IAB standard and guidelines.