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Instagram feed


Capture and engage readers on the go with expanding mobile banners. This 320 x 50 banner appears above or within the content river. Scrolls with the page and taps to fill screen – which then offers multiple functionality (i.e. video, galleries).

Support sites

Business Insider, Gizmodo, Kotaku, Lifehacker, POPSUGAR

IO Placement Name

320 x 50

Accepted 3rd Parties

Sizmek, Doubleclick, eggMobi, Bonzai (please speak to your preferred vendor for the correct template)

SSL Compliant

Tags and trackings must be HTTPS (able to serve via SSL)


320 x 50px

Maximum Dimensions

Full Screen (please speak to your preferred vendor for the correct template)

Accepted Image Formats


Accepted Rich Media Formats


Max Image File Size


Max Rich Media File Size

See detailed HTML5 Rich Media specs here

Video (Optional)

100KB polite load; 2MB max user-initiated load; see detailed HTML5 Rich Media specs here

Accepted Video Formats

MP4, OGG, WebM

Video Length

Max 30 seconds

Delivery Lead Time

5 working days

Creative Production

Rich Media managed by client or Allure Media (please speak to your Allure Media Account Manager for adserving and production cost)

Creative Behavior Rules:

  • A 320 x 50 banner will prompt a user to click to expand the ad.
  • ‘Close’ button must be clearly displayed in top right of expanded panel (full screen).
  • Play, stop, pause and mute button required. Auto play allowed. User-initiated audio only. Looping is not permitted.

Additional Guidelines:

  • Allure Media does not allow advertising for adult content, tobacco products, or gambling.
  • Ads may not contain adware/spyware, active X, entrance or exit pops, or viruses.
  • Ads may not include vulgarity, hate dismemberment, sexually explicit content, or illegal behaviours and activities.
  • Ads may not have messaging that is designed to mislead users into going to a site that is unrelated to the content of the ad.
  • Ads may not resemble system dialogue boxes or error messages.
  • Ads may not have strobing animation.
  • All ads must be set to open in a new browser window.
  • Allure Media reserves the right to reject or discontinue advertising for a product or service, for any reason.
  • Allure Media reserves the right to make changes or exceptions to the guidelines at any time.
  • Allure Media is a member of the IAB and adheres to IAB standard and guidelines.