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An online display ad format that wraps around an entire webpage allowing the advertiser to skin multiple high-traffic web pages in a HPTO style.

PageSkin offers many additional features, including video, animation, hotspots, Superwide and Evolve. Demos and full specs below.

Note: Please turn off ad-blocking in order to view demo.

Support sites

POPSUGAR, Business Insider, Gizmodo, Kotaku, Lifehacker, Who What Wear, Byrdie & MyDomaine

Targeted Pages

Homepage, Index and Article pages for all Sites except POPSUGAR Homepage & Index

Browser Compatibility

Firefox and Chrome (not compatible with Internet Explorer)

Accepted 3rd Parties

InSkin only

SSL Compliant

Tags and trackings must be HTTPS (able to serve via SSL)

Full specs

Please refer to Inskin’s specs here

Commercial Model

CPM and Sponsorship

Delivery Lead Time

10 working days

Creative Production

Rich Media managed by client or Allure Media (please speak to your Allure Account Manager)

Creative Behaviour Rules:

  • The InSkin PageSkin is capped to load 3 times for 1 unique user per day, for the duration of the campaign when booked on CPM basis.
  • Important: 3rd Party Ad Served by InSkin only. All creative to be provided in a servable tag format.

Additional Guidelines:

  • Allure Media does not allow advertising for adult content, tobacco products, or gambling.
  • Ads may not contain adware/spyware, active X, entrance or exit pops, or viruses.
  • Ads may not include vulgarity, hate dismemberment, sexually explicit content, or illegal behaviours and activities.
  • Ads may not have messaging that is designed to mislead users into going to a site that is unrelated to the content of the ad.
  • Ads may not resemble system dialogue boxes or error messages.
  • Ads may not have strobing animation.
  • All ads must be set to open in a new browser window.
  • Allure Media reserves the right to reject or discontinue advertising for a product or service, for any reason.
  • Allure Media reserves the right to make changes or exceptions to the guidelines at any time.
  • Allure Media is a member of the IAB and adheres to IAB standard and guidelines.