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A mobile ad unit by Playground XYZ that is out of the way but highly impactful.

Note: Please turn off ad-blocking in order to view demo.
For best results, view link in mobile device, or view in mobile mode via Inspect Element.

Support sites

Gizmodo, Kotaku, Lifehacker, POPSUGAR, Business Insider

Targeted Pages

Homepage, Index and Article pages

IO Placement Name

320 x 50

Accepted 3rd Parties

Playground XYZ only


Refer to specs here

Commercial Model

CPM and Sponsorship

Delivery Lead Time

10 working days

Creative Production

Rich Media managed by client or Allure Media (please speak to your Allure Account Manager for  adserving  and production cost)

Creative Template

Template can be found here

Creative Behaviour Rules:

  • The Super Skin is capped to load 3 times for 1 unique user per day, for the duration of the campaign on both CPM and Sponsorship bookings.
  • Important: 3rd Party Ad Served by Playground XYZ only. All creative to be provided in a servable tag format.

Additional Guidelines:

  • Allure Media does not allow advertising for adult content, tobacco products, or gambling.
  • Ads may not contain adware/spyware, active X, entrance or exit pops, or viruses.
  • Ads may not include vulgarity, hate dismemberment, sexually explicit content, or illegal behaviours and activities.
  • Ads may not have messaging that is designed to mislead users into going to a site that is unrelated to the content of the ad.
  • Ads may not resemble system dialogue boxes or error messages.
  • Ads may not have strobing animation.
  • All ads must be set to open in a new browser window.
  • Allure Media reserves the right to reject or discontinue advertising for a product or service, for any reason.
  • Allure Media reserves the right to make changes or exceptions to the guidelines at any time.
  • Allure Media is a member of the IAB and adheres to IAB standard and guidelines.