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Commanding huge real estate on site, the Responsive Pushdown is a Sizmek full width expandable ad with dynamic height and configurable break points so content may be rearranged and modified as the size of the browser grows and shrinks.

Note: Please turn off ad-blocking
in order to view demo.

Support Sites

POPSUGAR Homepage only

IO Placement Name


Accepted 3rd Parties

Sizmek only


Refer to specs

SSL Compliant

Tags and trackings must be HTTPS (able to serve via SSLfor the correct template)

Accepted Image Formats


Accepted Rich Media Formats


Max Image File Size


Max Rich Media File Size

See detailed HTML5 Rich Media specs here

Video Size

1MB polite load; 2.2MB max user-initiated load; unlimited size for video streaming

Video Length

Max 30 seconds

Delivery Lead Time

5 working days

Creative Production

Rich Media managed by client or Allure Media (please speak to your Allure Account Manager for adserving production cost)

Creative Behavior Rules:

  • Sizmek hosted only.
  • Refer to full specs¬†here.
  • Autoplay video is allowed.
  • User-initiated audio by click only.
  • Play, stop, pause and mute button required in video.
  • Looping is not permitted.
  • Important:¬†3rd Party Ad Served by Sizmek only. All creative to be provided in a servable tag format.

Additional Guidelines:

  • Allure Media does not allow advertising for adult content, tobacco products, or gambling.
  • Ads may not contain adware/spyware, active X, entrance or exit pops, or viruses.
  • Ads may not include vulgarity, hate dismemberment, sexually explicit content, or illegal behaviours and activities.
  • Ads may not have messaging that is designed to mislead users into going to a site that is unrelated to the content of the ad.
  • Ads may not resemble system dialogue boxes or error messages.
  • Ads may not have strobing animation.
  • All ads must be set to open in a new browser window.
  • Allure Media reserves the right to reject or discontinue advertising for a product or service, for any reason.
  • Allure Media reserves the right to make changes or exceptions to the guidelines at any time.
  • Allure Media is a member of the IAB and adheres to IAB standard and guidelines.