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A fixed-position high impact creative. This position ensures that the skin panels are always visible to users as they scroll down the page. The skin panels are an important element of takeovers. Safe zones on either side (gutters) ensure all important logo/messaging elements are visible across all desktop and laptop screens.

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Supported Sites Who What Wear, Byrdie, My Domaine
IO Placement Name Skin Panels (x2)
Accepted 3rd Parties Site served only
(Trackings must be HTTPS – able to serve via SSL)
Dimensions 600x1500px (x2)
Please download the correct PSD template below
Accepted Image Formats .JPG .PNG
Accepted Rich Media Formats None
Max Image File Size 125kb (x2)
Delivery Lead Time 3 working days
Creative Production Creative to be provided by client

Site Content Width and Templates

Site Site Content Width Template
Who What Wear 1022px Download
Byrdie 1022px Download
My Domaine 1022px Download

Site Safe Zone Specs

Site Navigation Bar Height Safe Zone gutters (Left/Right)
Who What Wear 60px 236 x 600 px
Byrdie 60px 236 x 600 px
My Domaine 60px 236 x 600 px

Creative Behavior Rules:

  • As computer screen sizes vary, adhering to safe zones ensures that important elements (i.e. logos, copy etc) are visible to all users.
  • The safe zones are located on each vertical side of the site content area.
  • Safe zone gutters start from the bottom of the navigation bar of each site (refer to individual site’s navigation bar height)
  • All important elements (i.e. logos, copy etc) must be kept within the safe zones provided.
  • Only use background images/colours in the areas outside the safe zones.
  • Any blank spaces behind the site content area should be filled with a matching background colour.
  • Allure is not responsible for any art or messaging that is cut-off if the files do not meet the dimension and template requirements.
  • Final deliverable outcome is two separate skin panels. Filename should clearly note side the panel should be placed on (eg. left.jpg and right.jpg).
  • Animated skins are not permitted.

Additional Guidelines:

  • Allure Media does not allow advertising for adult content, tobacco products, or gambling.
  • Ads may not contain adware/spyware, active X, entrance or exit pops, or viruses.
  • Ads may not include vulgarity, hate dismemberment, sexually explicit content, or illegal behaviours and activities.
  • Ads may not have messaging that is designed to mislead users into going to a site that is unrelated to the content of the ad.
  • Ads may not resemble system dialogue boxes or error messages.
  • Ads may not have strobing animation.
  • All ads must be set to open in a new browser window.
  • Allure Media reserves the right to reject or discontinue advertising for a product or service, for any reason.
  • Allure Media reserves the right to make changes or exceptions to the guidelines at any time.
  • Allure Media is a member of the IAB and adheres to IAB standard and guidelines.