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Instagram feed


The 970 x 90 standard or rich media ad unit that sits in between the nav bar and site content.

Note: Please turn off ad-blocking
in order to view demo.

Supported Sites

Business Insider, Gizmodo, Kotaku, Lifehacker, POPSUGAR

IO Placement Name

970 x 90

Accepted 3rd Parties

Sizmek, DoubleClick, Atlas (Tags and trackings must be HTTPS – able to serve via SSL)


970 x 90px

Accepted Image Formats


Accepted Rich Media Formats

HTML5, .SWF (Flash) see Flash notes below

Max Image File Size


Max Rich Media File Size

See detailed HTML5 Rich Media specs here

Video Size

1MB polite load; 2.2MB max user-initiated load; unlimited size for video streaming

Video Length

Max 30 seconds

Delivery Lead Time

Image: 3 Days, Rich Media: 5 days

Creative Production

Rich Media managed by client only

Creative Behaviour Rules:

  • Autoplay video is allowed.
  • User-initiated audio by click only.
  • Play, stop, pause and mute button required in video.
  • Looping is not permitted.

Additional Guidelines:

  • Allure Media does not allow advertising for adult content, tobacco products, or gambling.
  • Ads may not contain adware/spyware, active X, entrance or exit pops, or viruses.
  • Ads may not include vulgarity, hate dismemberment, sexually explicit content, or illegal behaviours and activities.
  • Ads may not have messaging that is designed to mislead users into going to a site that is unrelated to the content of the ad.
  • Ads may not resemble system dialogue boxes or error messages.
  • Ads may not have strobing animation.
  • All ads must be set to open in a new browser window.
  • Allure Media reserves the right to reject or discontinue advertising for a product or service, for any reason.
  • Allure Media reserves the right to make changes or exceptions to the guidelines at any time.
  • Allure Media is a member of the IAB and adheres to IAB standard and guidelines.