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Australian beauty, on a need-to-know basis.

Byrdie is a digital beauty publication and community dedicated to all things beauty, inside and out. From hair and makeup to health and wellness, Byrdie takes a fresh, no-nonsense approach to feeling and looking your best.

The Byrdie consumer wants to maintain her own self identity and personal look while keeping up with trends. She respects our experts and looks forward to learning about under-the-radar products from our editors.

Offering a 100% shoppable environment to brands – we connect the products to not only the buyers, but to the enthusiasts, influencers and authorities within the beauty arena.

Byrdie redefines the next big launch or the next must-have product as not only another beauty-buy, but a lifestyle choice.


Have been shopping online for >5 years


Believe quality is more important than price


They are most passionate about hair and make-up


Share of audience that can’t be reached by competitors

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