We speak directly to an audience obsessed with video games and video games culture. We tell stories every day that engage, compel, and feed our readers desire to know every facet of what happens in video games, from the good, the odd and the ugly.
Kotaku is consumer advice. Kotaku is esports. Kotaku is Twitch streaming a Dark Souls speed run using a banana for a controller. But most importantly, Kotaku is about serving a loyal audience who turn to us for their daily dose of video game culture.
They game everyday, spending on average 4.2hrs per day gaming
Are involved in game forums on a daily basis
More likely to take adventure holidays
Take overseas holidays each year