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Positive. Purposeful. Playful.

POPSUGAR powers the optimism and dreams of women around the world. We deliver inspiring, informative and entertaining multi-platform content across entertainment, fashion, beauty, fitness, food, parenting, news and more.

We combine data, technology and storytelling to connect brands to this audience at scale.

The POPSUGAR consumer is newly in the driver’s seat of her life and her optimism keeps her looking in the bright side. She wants to Look good. Feel good. Do good.

Our video production arm, POPSUGAR Studios, is the #1 global producer of original online video lifestyle content, with over 300 million monthly global views of its original series. Our videos are mobile and platform-first, as we continue to innovate and optimise videos for all platforms. Whether it’s shows that make viewers laugh, style leaders who inspire them to look their best, or lifestyle experts who help them lead a happier, healthier life — we partner with brands to produce meaningful and entertaining content that we know our audience will love and share.

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