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Positive. Purposeful. Playful.

 POPSUGAR delivers inspiring, informative and entertaining multi-platform content across entertainment, fashion, beauty, fitness, food, parenting, news and more.

Extending and uniting the diverse tribe of sisterhood, we combine data, technology and storytelling to connect brands to this audience at scale.

Our audience is in the driver’s seat of her life and her optimism keeps her looking in the bright side. She comes to POPSUGAR to consume content that will help her look good, feel good and do good. 

Our video production arm, POPSUGAR Studios, is the #1 global producer of original online video lifestyle content. With over 300 million monthly global views of its original series, we partner with brands to produce meaningful and entertaining content that we know our audience will love and share.

$1, 200

They spend almost $1,200 on ENTERTAINMENT each month

85%

Are taking steps NOW to ensure a healthy future

1 / 3

Take multiple short breaks rather than one long holiday each year

65%

Share of audience that can’t be reached by competitors

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