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Your download on what matters in Australian fashion.

Who What Wear is a digital fashion publication and community for women interested in developing their personal style and shopping.

We combine the power of data science with our expert editorial team to create 100% shoppable content that millennial women crave; exposing them to new trends, brands and products.

The Who What Wear consumer is influential. Her friends always ask her what she’s wearing, what to buy, or even where to go eat always stylish, never trying too hard.

Who What Wear is a welcoming place where fashion brings us all together, and where fashion becomes personally, authentically relevant.


They are influential, 82% go on to influence others’ purchase decisions


Over half of the WWW audience are returning readers


Share of audience that can’t be reached by competitors


Their favourite content is on Fashion Trends

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