Adidas for POPSUGAR
POPSUGAR Australia and Adidas partnered to create “Made For Greatness”, a bespoke content and video series to inspire women to push their boundaries and become everything they are capable of becoming — including a confident runner. POPSUGAR Australia used influencer Steph Claire Smith from its influencer network “The Collective” to inspire women to achieve their greatness.
4 x Content Articles
Video Production and Amplication
Rich Media Display
POPSUGAR Australia created five unique content pieces discussing daily productivity hacks, bucket list runs, and how Steph Claire Smith sets herself up for greatness. To maximise distribution and reach, POPSUGAR Australia’s in-house expert producer distributed content across several channels to deliver the “Made For Greatness” message, including the creation of a bespoke POPSUGAR Australia Pinterest board, which is filled with inspirational and helpful stories.
Building on the premise of “Made For Greatness” POPSUGAR Australia created a bespoke video, connecting the audience with Steph’s favourite places to run while showcasing the Adidas ULTRABOOST X.
To build hype for the video, POPSUGAR Australia released a teaser of the video, which received 3,055 views before the full video was released later that day. The video was seeded across POPSUGAR Australia’s social channels plus embedded onto the site.
Extending the reach even further, Steph filmed a behind-the-scenes video and
shared it with her 1.2 million followers.
Combined Page Views
The Adidas x POPSUGAR Australia campaign performed above and beyond expectations with the guaranteed page views exceeded, and display activity achieving above average engagement.
POPSUGAR Australia drove the awareness of the Adidas ULTRABOOST X product to the female athlete/runner and connected to the consumer via POPSUGAR Australia Health & Fitness with refreshing original content via influencer Steph Claire Smith .