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About Our Titles
Gizmodo Australia | Kotaku Australia | Lifehacker Australia | Defamer Australia | Babblebaby Australia
Gizmodo Australia
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Overview |
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Gizmodo Australia is dedicated to gadgets, gizmos, and cutting-edge consumer electronics. Its tech-hungry audience stops by frequently to check out the newest products and recommendations for laptops, mobile phones, PDAs, digital cameras, home entertainment, and other shiny new toys. Widely viewed as an authority in tech media, Gizmodo publishes breaking news and reviews 60 times per weekday.
The local site is edited by Sydney-based Nick Broughall, an experienced tech writer who most recently edited Australian T3 Magazine. More than 16 other journalists contribute to the site.
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Audience |
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A young, male audience of influential IT professionals and technology junkies who are single or living with their partner, no kids.
94 per cent male
78 per cent 18-34
72 per cent have completed tertiary education
48pc are single, 32pc live with a partner, no kids
49pc work in IT and telecommunications
68pc make or influence work tech purchases
97pc influence friend's technology purchasing
34pc read CNet, 28pc read The Australian IT
This year:
88pc plan to purchase computer hardware
70pc plan to purchase computer software
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Visit Gizmodo Australia
Contact Allure sales
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Unique visitors: 802,062
Pages read: 3.64 million
Gadget and frankfurt-related news with zing.
- The Courier-Mail
If you're interested in the latest news about PDAs, cell phones, laptops or digital cameras, Gizmodo is the site for you.
- Forbes
A daily destination for thousands of propellerheads.
- Wired
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Kotaku Australia
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Overview |
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Kotaku Australia is the ultimate gaming blog, with in-depth news coverage, reviews, and expert analysis. Its readers are pop junkies who have chosen video games as their media of choice, and Kotaku satisfies their itch with more than 50 original stories every weekday.
The local site is edited by Sydney-based Logan Booker, an experienced games journalist who most recently edited Atomic MPC magazine. Eight other journalists contribute to the site.
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Audience |
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A young, male audience of games addicts and industry workers.
96 per cent male
79 per cent 18-34
65pc are single
25pc live with a partner, no kids
10pc have young children
18pc work in the games industry
47pc read IGN.com, 30pc read GameSpotAU
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Unique visitors: 377,139
Pages read: 2.04 million
In-depth game blog, with loads of daily updates. Tapped into gamer culture.
- News.com
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Lifehacker Australia
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Overview |
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Lifehacker Australia digs deep into the technoweb to publish totally life-altering tips and tricks for managing your life. Its readers are avid consumers of software programs, hardware gadgets and “life hacks” that make their days more efficient, whether at work or at home. Updated more than 24 times each weekday, Lifehacker is a bustling, authoritative hub for both pupils and professionals of productivity.
The local site is edited by Sydney-based Angus Kidman, an experienced technology journalist and former editor-in-chief of Australian Personal Computer magazine.
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Audience |
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A young, predominately male audience of influential professionals.
85 per cent male
75 per cent 18-34
73 per cent have completed tertiary education
48pc are single, 32pc live with a partner, no kids
17pc live with their partner and young children
40pc work in IT&T, 11pc in media
63pc make or influence work tech purchases
97pc influence friend's technology purchasing
33pc read Wired, 30pc read The Australian IT
30pc read APC, 25pc read New Scientist
This year:
87pc plan to purchase computer hardware
70pc plan to purchase computer software
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Visit Lifehacker Australia
Contact Allure sales
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Unique visitors: 436,264
Pages read: 1.70 million
(Lifehacker) has become a must-read for many computer novices and geeks alike.
- Wall St Journal
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Defamer Australia
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Overview |
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Defamer Australia is the guide to the entertainment biz, dissecting the local scene while putting an Aussie spin on the global industry.
The site is edited by Melbourne-based Jess McGuire, who works in radio and has penned columns for Fairfax's Sunday newspapers. Clem Bastow is the associate editor.
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Audience |
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A young, predominately female audience of media professionals and gossip junkies who are single or living with their partner, no kids.
70 per cent female
79 per cent 18-34
52pc are single, 27pc live with a partner, no kids
26 per cent work in media
35pc read Crikey, 28pc read Media in The Oz
40pc read NW, 31pc read Who Weekly
This year:
83pc plan to purchase movie tickets and music
75pc plan to purchase event tickets
54pc plan to purchase overseas holidays
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Press |
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Blogs on hunt for staff and ads (The Australian, 15 May 2008)
The defamer (SMH, 24 May 2008)
Jess McGuire Interview on Nova 1069 (29 May 2008)
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Unique visitors: 164,740
Pages read: 448,692
Jess McGuire and Clem Bastow are two of the shiniest wits in the country. It's tongue in cheek, funny and freakin fab.
- Sunday Mail (SA)
This blog is the best of all possible worlds. It's packed with celebrity hilarity from across the globe, there's plenty of local content, the package is slick and current, and it's all for a good cause - laughing at famous people. The local version of the US site proves that the celebrity scythe is just as sharp in tall poppy country.
- The Courier-Mail
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Babblebaby Australia
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Overview |
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Babblebaby Australia is an online magazine for a new generation of young parents. We know that when you give birth you don't have a lobotomy at the same time. We hope to provide a non-judgemental, exciting, intelligent and interactive forum for one of Australia's untapped online communities - urban, educated and media-savvy parents.
The site is edited by Sydney-based journalist and mum, Amber Robinson.
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Visit Babblebaby Australia
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