Commanding huge real estate on site, the Responsive Pushdown is a Sizmek full width expandable ad with dynamic height and configurable break points so content may be rearranged and modified as the size of the browser grows and shrinks.

Supported Sites POPSUGAR Homepage only
IO Placement Name Pushdown
Accepted 3rd Parties Sizmek only
Dimensions Refer to specs
SSL Compliant Tags and trackings must be HTTPS (able to serve via SSLfor the correct template)
Demo View demo here
Accepted Image Formats .JPG .GIF
Accepted Rich Media Formats HTML5
Max Image File Size 100KB
Max Rich Media File Size See detailed HTML5 Rich Media specs here
Video Size 1MB polite load; 2.2MB max user-initiated load; unlimited size for video streaming
Video Length Max 30 seconds
Delivery Lead Time 5 working days
Creative Production Rich Media managed by client or Allure Media (please speak to your Allure Account Manager for adserving production cost)

Creative Behaviour Rules:

  • Sizmek hosted only.
  • Refer to full specs here.
  • Autoplay video is allowed.
  • User-initiated audio by click only.
  • Play, stop, pause and mute button required in video.
  • Looping is not permitted.
  • Important: 3rd Party Ad Served by Sizmek only. All creative to be provided in a servable tag format.

Flash notes:

  • Flash ad creative may be used in the majority of desktop based ad spaces on the Fairfax network. The majority of desktop based web ad placements accept flash creative, however every flash ad must be accompanied by a backup image ad to serve to users without the required plug-in.

Additional Guidelines:

  • Allure Media does not allow advertising for adult content, tobacco products, or gambling.
  • Ads may not contain adware/spyware, active X, entrance or exit pops, or viruses.
  • Ads may not include vulgarity, hate dismemberment, sexually explicit content, or illegal behaviours and activities.
  • Ads may not have messaging that is designed to mislead users into going to a site that is unrelated to the content of the ad.
  • Ads may not resemble system dialogue boxes or error messages.
  • Ads may not have strobing animation.
  • All ads must be set to open in a new browser window.
  • Allure Media reserves the right to reject or discontinue advertising for a product or service, for any reason.
  • Allure Media reserves the right to make changes or exceptions to the guidelines at any time.
  • Allure Media is a member of the IAB and adheres to IAB standard and guidelines.