On Business Insider and POPSUGAR, 300 x 250 expanding rich media ad unit that sits in the right hand sidebar navigation. On Gizmodo, Lifehacker and Kotaku 300 x 250 expanding rich media ad unit that sits in the left hand sidebar navigation. This unit reacts when engaged with to really grab attention, and engage readers.

Supported Sites POPSUGAR, Business Insider, Gizmodo, Kotaku, Lifehacker
IO Placement Name 300 x 250 / Slider
Accepted 3rd Parties Sizmek, DoubleClick, Atlas
SSL Compliant Tags and trackings must be HTTPS (able to serve via SSLfor the correct template)
Dimensions 300 x 250px
Maximum expansion 970 x 250px
Accepted Image Formats .JPG .GIF
Accepted Rich Media Formats HTML5, .SWF (Flash) see Flash notes below
Max Image File Size 40KB
Max Rich Media File Size See detailed HTML5 Rich Media specs here
Video Size 1MB polite load; 2.2MB max user-initiated load; unlimited size for video streaming
Video Length Max 30 seconds
Delivery Lead Time Image: 3 Days, Rich Media: 5 days
Creative Production Rich Media managed by client only

Creative Behaviour Rules:

  • A close button must be visible on the top right corner on the expanded panel.
  • On Business Insider and POPSUGAR, the 300x250 sits in the right hand sidebar navigation, therefore the expanding panel expands to the left.
  • On Gizmodo, Lifehacker and Kotaku, the 300x250 sits in the lefthand sidebar navigation, therefore the expanding panel expands to the right. 
  • Maximum dimension for the expanding panel is 970x250.
  • The expanded panel can expand on roll over or click, however it must retract by the same method.
  • Autoplay video is allowed.
  • User-initiated audio by click only.
  • Play, stop, pause and mute button required in video.
  • Looping is not permitted.

Flash Guidelines:

  • All Flash ads should support the clickTag variable (use getURL codes provided below)
  • On any click, Flash ads should redirect to the URL specified in the clickTag argument; there should be no other redirection in between.
  • The ad must be optimised for minimal CPU usage — keep in mind there will be other flash creative on the page running at the same time.
  • Your ad may not include code that generates or uses random numbers.

ActionScript 2.0 (Flash 8 and 9)

on (release) { if (_root.clickTAG.substr(0,5) == "http:" || _root.clickTAG.substr(0,6) == "https:") { getURL(_root.clickTAG, "_blank"); } }

ActionScript 3.0 (Flash 10+)



// ......

someButton_or_displayObject_to_receive_mouseClick.addEventListener(MouseEvent.CLICK,function(event: MouseEvent) : void { URLRequest(root.loaderInfo.parameters.clickTAG), "_blank");} );

Additional Guidelines:

  • Allure Media does not allow advertising for adult content, tobacco products, or gambling.
  • Ads may not contain adware/spyware, active X, entrance or exit pops, or viruses.
  • Ads may not include vulgarity, hate dismemberment, sexually explicit content, or illegal behaviours and activities.
  • Ads may not have messaging that is designed to mislead users into going to a site that is unrelated to the content of the ad.
  • Ads may not resemble system dialogue boxes or error messages.
  • Ads may not have strobing animation.
  • All ads must be set to open in a new browser window.
  • Allure Media reserves the right to reject or discontinue advertising for a product or service, for any reason.
  • Allure Media reserves the right to make changes or exceptions to the guidelines at any time.
  • Allure Media is a member of the IAB and adheres to IAB standard and guidelines.