Mobile Leaderboard

Maximise reach by capturing our engaged readers on-the-go with the mobile banner. Appearing in the content river, mobile banners command attention whilst seamlessly sitting alongside content.

Supported Sites Business Insider, Gizmodo, Kotaku, Lifehacker, POPSUGAR
IO Placement Name 320 x 50
Accepted 3rd Parties Sizmek, Doubleclick, eggMobi
SSL Compliant Tags and trackings must be HTTPS (able to serve via SSL for the correct template)
Dimensions 320 x 50px
Accepted Image Formats .JPG .GIF .PNG, HTML5
Max Image File Size 40KB
Max Rich Media File Size 100KB polite load; 2.2 MB subsequent load
Delivery Lead Time Image: 3 Days, Rich Media: 5 days
Creative Production Rich Media managed by client only

Creative Behaviour Rules:

  • Play, stop, pause and mute button required. Auto play allowed. User-initiated audio only. Looping is not permitted.

Additional Guidelines:

  • Allure Media does not allow advertising for adult content, tobacco products, or gambling.
  • Ads may not contain adware/spyware, active X, entrance or exit pops, or viruses.
  • Ads may not include vulgarity, hate dismemberment, sexually explicit content, or illegal behaviours and activities.
  • Ads may not have messaging that is designed to mislead users into going to a site that is unrelated to the content of the ad.
  • Ads may not resemble system dialogue boxes or error messages.
  • Ads may not have strobing animation.
  • All ads must be set to open in a new browser window.
  • Allure Media reserves the right to reject or discontinue advertising for a product or service, for any reason.
  • Allure Media reserves the right to make changes or exceptions to the guidelines at any time.
  • Allure Media is a member of the IAB and adheres to IAB standard and guidelines.