Mobile Leaderboard

Maximise reach by capturing our engaged readers on-the-go with the mobile banner. Appearing in the content river, mobile banners command attention whilst seamlessly sitting alongside content.

Supported Sites Business Insider, Gizmodo, Kotaku, Lifehacker, POPSUGAR
IO Placement Name 320 x 50
Accepted 3rd Parties Sizmek, Doubleclick, eggMobi, Atlas
SSL Compliant Tags and  trackings must be HTTPS (able to serve via SSL)
Dimensions 320 x 50
Accepted Backup Image Formats JPG, PNG, GIF
Max File Size for Backup Image 40 KB
Accepted Rich Media Formats HTML5 only
Max Rich Media File Size See detailed HTML5 Rich Media specs here
Delivery Lead Time Image: 3 Days, Rich Media: 5 days
Creative Production Rich Media managed by client only

Creative Behaviour Rules:

  • Auto  play allowed video allowed. 
  • User-initiated audio only. 
  • Play, stop, pause and mute button required.
  • Looping is not permitted.

Additional Guidelines:

  • Allure Media does not allow advertising for adult content, tobacco products, or gambling.
  • Ads may not contain adware/spyware, active X, entrance or exit pops, or viruses.
  • Ads may not include vulgarity, hate dismemberment, sexually explicit content, or illegal behaviours and activities.
  • Ads may not have messaging that is designed to mislead users into going to a site that is unrelated to the content of the ad.
  • Ads may not resemble system dialogue boxes or error messages.
  • Ads may not have strobing animation.
  • All ads must be set to open in a new browser window.
  • Allure Media reserves the right to reject or discontinue advertising for a product or service, for any reason.
  • Allure Media reserves the right to make changes or exceptions to the guidelines at any time.
  • Allure Media is a member of the IAB and adheres to IAB standard and guidelines.