POPSUGAR: A New Look

 

We are POPSUGAR. Period.

Australia’s Largest Women’s Lifestyle Title Debuts New Look and New Website

Today Allure Media announces a new visual identity and design for its largest digital property, POPSUGAR Australia. This move cements the brand’s leadership in women’s lifestyle online. POPSUGAR Australia is delivering the industry’s most comprehensive, digital first destination that combines editorial, video, shopping, and search, all in one place.

Commenting on the news, group publisher Alison Rice, Allure Media, stated, “Our commitment to providing beautiful, fun, informative and original content is ever-strong. This is an exciting time for the brand locally as we continue to grow. Our new look reflects our influence.”

The brand’s founder, Lisa Sugar, introduced the new POPSUGAR in a letter to readers:

“POPSUGAR has evolved since I launched the brand nearly 10 years ago, when I sensed a void in the market for fun, friendly pop culture content. While POPSUGAR's upbeat philosophy and girlfriend-to-girlfriend voice has remained consistent, the breadth and depth of our content has expanded exponentially. On the eve of our 10th anniversary, I want to reintroduce the POPSUGAR brand in a way that stays true to our core beliefs, while representing the elevated, modern, and influential destination that we have become.”

Nielsen Market Intelligence’s recent DRM report on unduplicated digital audiences across desktop, smartphone and tablet for web browsers and apps, placed POPSUGAR Australia as the leading lifestyle site within Fairfax Media – the country’s top digital publisher.

POPSUGAR Australia’s new visual identity and products

New Look: A new logo, fresh colours and a more streamlined layout that embodies the brand’s commitment to inspirational, informational and entertaining original content.

Homepage: The new homepage enables the editorial team to carefully curate the best content from the network, and also use sophisticated algorithms to serve readers more of the content they love to read.

POPSUGAR Australia App: The app puts POPSUGAR Australia front and centre of readers smartphones. A complete and up-to-the-minute experience.

Video Channel: An unparalleled catalogue of original, premium-quality video programming, which includes more than 250 new, original videos per month.

For more, go to POPSUGAR.com.au and the POPSUGAR Australia Facebook page, and follow @POPSUGARAU on Twitter and Instagram.

About Allure Media

One of the fastest growing digital publishers in Australia, Allure Media reaches 8.1m* unique browsers in Australia every month. We are about premium, fast-paced, digestible content produced by high profile local editors.

 

We partner with some of the world’s largest and innovative publishing partners to bring world leading brands to Australia: POPSUGAR, ShopStyle, Business Insider, Gawker, LifeHacker, Kotaku, Who What Wear, Byrdie, MyDomaine.

For more information, contact: press@alluremedia.com.au